All Press Releases for December 01, 2010

Directus Appoints Mito Corporation Exclusive Distributor for the Prodigy One/Rear Camera Display Mirror Package

DIRECTUS announces the appointment of MITO Corporation as the exclusive aftermarket distributor for the Prodigy One system combined with the Gentex auto-dimming Rear Camera Display (RCD) Mirror for automotive retailers and service providers.



    LINDEN, MI, December 01, 2010 /24-7PressRelease/ -- With this appointment, MITO Corporation will begin supplying DIRECTUS Prodigy One systems bundled with Gentex RCD mirror systems (or just the Prodigy One with a harness for customers with existing RCD mirrors) to retailers, dealers and expeditors throughout North America. The Prodigy Series of systems is the first multifunctional automotive plug and play device that brings navigation, safety and entertainment into one device, utilizing the capable Windows CE operating system. The Prodigy One allows you to have a single navigation, media and information source within a small, compact unit, that integrates easily into many OEM and entertainment aftermarket radio or mirror display systems.

"Joining forces with MITO Corporation forms a strong strategic partnership for DIRECTUS," said CEO Brad Chapple. "When choosing a strategic partner, DIRECTUS looks for companies that carry leading brands, are in a strong position in the automotive aftermarket, and have excellent customer support. MITO has all of these traits and more."

DIRECTUS blindsided the competition with the release of the Prodigy One Series at the 2010 SEMA show, winning the coveted "SEMA Best New Mobile Electronics Product" award for 2011.

"This is a natural combination - the Prodigy One and RCD mirrors - because why would you look anyplace other than the rearview mirror for this type of information display?" said Marvin Metzler, MITO vice president. "The mirror is a logical, intuitive and ergonomic location to view navigation information and rear camera video. And, when it comes to advanced-feature rearview mirrors, why look anyplace other than MITO and Gentex?"

Prodigy One allows the system to work with both aftermarket RCD mirror systems offered by MITO/Gentex, as well as the ability to be quickly added to customers who already have RCD mirrors in their vehicles. The Prodigy One also integrates with several OEM automotive head unit systems such as those on Volvo, Nissan, Toyota and VW.

"Prodigy One, bundled with Gentex RCD mirrors, will bring a whole new level of functionality to customers that want an OEM rearview mirror, but also need the functionality that the DIRECTUS system offers," stated Chapple.

The Prodigy One/MITO/Gentex system will be in stock in January of 2011. The kit will be available in several stand-alone or mirror-kit combinations that include the newly released Gentex 3.3" widescreen RCD mirror and various versions of the very popular Gentex 3.5" RCD mirror. These new mirror kits allow customers to upgrade their vehicles without removing the radio while maintaining original OEM specifications.

All interior mirrors sold by MITO have Gentex's auto-dimming function that utilizes proprietary electrochromic technology to eliminate headlamp glare from trailing vehicles. The brighter the glare, the darker the mirrors become, making nighttime driving safer. The mirrors are manufactured by Gentex Corporation, the world leader in automatic-dimming mirrors - and are the same original equipment mirrors used by automakers around the world. MITO has sold Gentex mirrors for nearly 11 years and will have the innovative Prodigy One / mirror system on display at the 2011 CES show in Las Vegas, NV January 6th - 9th. The MITO booth is located in the North Hall, number 221.

MITO Corporation is a 35-year-old company that sells high-quality electronic products and accessories. They can be contacted by phone (800-433-6486) or over the internet at http://www.mitocorp.com.

DIRECTUS, a division of TATMAR, LLC, is a dynamic and innovative company formed by industry leaders from many disciplines including: Product Development, International Manufacturing, Technology, Marketing and Sales within the Automotive OEM world and the 12-Volt Aftermarket industry. DIRECTUS offers the latest in "Total Vehicle Technologies" with quality solutions for many Original Equipment Automotive systems and name brand aftermarket car stereos.

www.DIRECTUSNav.com

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Derek Prentice
Directus Navigation
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