Seven Deadly Publicity Mistakes Plus BONUS MISTAKE! By Annie Jennings PR

    BELLE MEAD, NJ, January 28, 2011 /24-7PressRelease/ -- Old Website: Times have changed and so has the look and feel of websites. The older sites are a lot more cluttered and confusing as authors have added more and more to their sites over time, making them cramped and hard to navigate. It's okay. It's easy to get a streamlined new design that showcases your material with intelligent design.

No Conversion Strategy: When a visitor comes to your website what would you like them to do? Hire you? Buy your book? Or become a member of your community? Is the path to each desired outcome absolutely clear to the visitor? Most likely, not really. Don't worry, it's not totally your fault, as many sites grew without a clear-cut strategy. As authors and experts added more assets to their platform, such as additional books, audio or video, new ways to build community, the conversion strategy lines may have become blurred so now when a visitor comes they just get confused or it's just one big mess. What happens when a visitor does NOT know what to do because there is so much to do? Nothing.

No Inbound Marketing: How do your website visitors find you? It's critical to step in front of your target client more than once and be in the right place at the right time when your target client decides to put the pedal to the metal. Stepping in front, staying visible and relevant is showing up in all the right places. It means being everywhere at all times.

No Search Engine Ranking On Keywords: Most authors and experts usually have a core business model that earns them the big bucks such as consulting or providing other services. Their book is usually an "asset", that is, a marketing tool that showcases their wisdom, knowledge, credentials and experience. So ranking on the keywords or phrases that your target market is likely to use to find your company online is absolutely critical. Yes, you can buy advertising, no problem, but that is loaded with competitors making it tough for the client to decide which one to click, plus they know it's just advertising so they take the results less seriously. However, when Google decides that you are the authority by returning your website as a search engine result, that's when you are in business. BINGO!

No Social Authority: Yes, it's something new and everybody needs it to get their competitive edge. Did you ever say to yourself, how is a tweet going to land me a new client? Well, you would be surprised how important that tweet and your overall social media image has become. To get social authority, you'll need to be established on Twitter and Facebook with a business/book page for a bit of time and be active as well. Yes, the number of followers or likes matters. The more, the merrier. Just build consistently over time in a strategy to optimize your social authority. Annie's got a social authority building program to help you do just that! When you talk; do people listen?

Authors Don't Know That Over 1 Million Books Were Published In 2009: That's correct. If you are an author, you are literally one in a million. According to industry stats, book publishing is at an all time high with the print on demand sector skyrocketing. In 2009, Bowker reports that over 765,000 books published were non-traditional (includes print on demand), up from just 22,000 in 2006. This explosive growth has put tremendous pressure on the book sales along with the recession. A book does not just sell on its own. A book needs a marketing strategy now to compete with the sheer numbers.

No Media Assets: What's a media asset? It's YOU appearing on a major radio show or TV show as the guest or expert. It's YOU being the quoted expert in a major media news outlet or in a national magazine. Yes, credibility matters a lot. Being seen and heard as the expert in the big time media is a tremendous asset for you that can land new clients and create major new opportunities for you.

BONUS MISTAKES: No Blog: It's a biggie mistake. Not having a blog puts you at a significant disadvantage in many ways. Get yourself a blog on your site and be sure to post on a regular basis. Annie has an Internet domination team that can help you set up your new blog (with all of the latest bells and whistles!)

Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. "Everyone should have the chance at getting their brass ring," says Annie who views it as her job to make sure they do!

Annie Jennings of the National PR Firm, Annie Jennings PR, has booked thousands of clients with prestigious media organizations around the globe including Associated Press, FOX NEWS, CNN, NY Times, Wall Street Journal, The Street.com, Business Week, TIME Magazine, NEWSWEEK, MONEY Magazine, Kiplinger's, Woman's World, Redbook, Family Circle, COSMOPOLITAN and much more.

RADIO MEDIA: Annie Jennings PR offers the famous radio campaign that has captured the interest of authors and experts everywhere as the campaign only books interviews in the top cities in the national and on the Nationally Syndicated shows. The campaign is a guaranteed deliverable, that is, authors get their bookings or there is no fee. It's get better too. The radio campaign targets the high impact, high listenership radio shows in the big cities and famous hosts on nationally syndicated shows. The campaigns does not book radio interviews on internet radio, middle of the night radio shows, middle of nowhere radio shows, weekend radio shows or college radio as although fine shows in and of themselves, Annie Jennings PR is going after the biggest of the big for you!

NOTE: All radio campaigns come with UNLIMITED MEDIA TRAINING. Annie's radio campaign is loaded with PERKS that you simply cannot get anywhere else. So, let's review: With radio interviews in big cities, unlimited media training and guaranteed deliverables (meaning Annie's books it or you don't pay), it's no wonder that Annie's campaign is the most sought after campaign in the industry. And it's not expensive either making it a huge win for you!

TV BOOKINGS: Annie Jennings offers her ANY CITY, ANY TIME get booked on TV campaign that books authors and experts on TV shows across the country? Are you traveling and want to hop on that cities morning show to increase your visibility to that market and get another impressive media asset? Just let Annie's established and professional booking team know and onward you go!

BIG NATIONALS! TV, INTERNET, PRINT: This is what everybody wants. The BIG GUNS! Why? To get to this level you are good and you can prove it. Annie's brilliant Ladder Strategy is designed to get you to the highest level of media bookings you can get and FAST too. You stay at each level just long enough to qualify for the next level higher. Soon you have a collection of media assets that create the ultimate competitive advantage. National media anyone? It's at Annie's!

SAVED THE BEST FOR LAST: All media falls under Annie's famous "pay for play" business model. You DO NOT PAY HIGH MONTHLY RETAINERS OR HIDDEN FEES. You simply "pay for play"! Ask Annie about her publicity programs and find out how you can get booked on the media without going broke!

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Go to: http://www.anniejenningspr.com

Annie Jennings is a National Inspirational Publicist who dedicates her life to helping her clients reach their dreams. "Everyone should have the chance at getting their brass ring," says Annie who views it as her job to make sure they do!

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