/24-7PressRelease/ - CHICAGO, IL, March 09, 2007 — The 2007 Paul Mitchell Big Bear Freeski Open, March 3-4, 2007 at Bear Mountain Resort in Big Bear Lake, Calif., was the first competitive freeski event produced by rEvolution, the Chicago-based integrated sports marketing and media services agency. The two-day weekend event consisted of Halfpipe events on Saturday, and the Slopestyle competition on Sunday. The Halfpipe finals were held Saturday night under the lights for the first time at Big Bear. While temperatures ranged from 60 degrees during the day, the freezing temperatures at night generated faster conditions for the finalists.
Men's results for the Halfpipe final:
1. Taylor Seaton
2. Tucker Perkins
3. Jon Marks
4. Taylor Felton
5. Patrick Baskins
6. Duncan Adams
7. Ian Cosco
8. Jon Cyrulik
9. Jack Sullan
10. Jimmy Greenleaf
Women's results for the Halfpipe final:
1. Keri Herman
2. Stephanie Sirianni
3. Jill Sweeney
4. Pip Simmonds
5. Katie Jane Souza
More than 90 men were in the field for the Slopestyle competition on Sunday morning, one of the largest slopestyles of the season. Only 12 competitors made it to the afternoon final on the men's side. For the women, the semi-final was eliminated from competition to make way for a two-run final. All skiers were judged on their technical prowess through a challenging course that included four rails, three jumps and a wall ride.
Men's results for the Slopestyle final:
1. Henrik Lampert
2. Michael Clarke
3. Tyler Peterson
4. McRae Williams
5. Sean Logan
6. Jos Christensen
7. Dylan Akerley
8. Ian Cosco
9. Luke Nutting
10. Colby Albino
Women's results for the Slopestyle final:
1. Ashley Battersby
2. Natalie Sirianni
3. Keri Herman
4. Katie Jane Souza
5. Tamara Loudy
In addition to the $20,000 cash purse that was awarded, the Halfpipe winner qualifies for a position in the 2008 Ski Tour. The Ski Tour is considered North America's new elite, four-stop mountain festival and skiing competition.
Craig Elledge, rEvolution vice president, business development, oversaw the management of the 2007 Paul Mitchell Big Bear Freeski Open. It was the first significant event run by rEvolution's recently opened West Coast office and Youth/Action Sports Division.
"The success of the 2007 Paul Mitchell Big Bear Freeski Open demonstrates rEvolution's broad capacity as an independent sports marketing and media agency," said Elledge. "More than just a traditional sports marketing firm, rEvolution provides integrated marketing services, comprehensive event management, world-class creative, research analysis and business building ideas on a global scale."
The 2007 Paul Mitchell Big Bear Freeski Open will be televised on the Versus network on Saturday, April 7th at 2:00 pm EST/11:00 am PST and repeated twice on Versus the following week on the program Fusion TV. The show will also be broadcast at least twice in more than 100 countries internationally. In addition to the Versus network, event video will be available online and on demand via Lat34.com, AOL's new action sports website. Event details, results and photos are also available at http://www.bigbearopen.com or e-mail bigbearopen@revolutionworld.com for additional information.
2007 marks the fifth year that Paul Mitchell Professional Salon Products was the title sponsor of the Big Bear Freeski Open. Paul Mitchell Professional Salon Products are the "style in lifestyle sports." Product sponsors of the 2007 Paul Mitchell Big Bear Freeski Open included Spyder Venom, Roaring Lion Energy Drink, BOSS and Skullcandy. Media sponsors included Freeskier Magazine, Lat34.com and Power 106 FM in Los Angeles, Calif.
About rEvolution
A full-service sports marketing and media agency, rEvolution utilizes the platform of major sporting events, leagues, teams and athletes to promote its clients' consumer and business-to-business brands. rEvolution is Chicago-based with a global reputation. rEvolution's marketing division offers such services as creative strategy, sponsorship negotiation, branding, event marketing, promotion, research and hospitality. rEvolution's media selling, buying and planning division, called the rEvolution Sports Network, provides custom-designed, on-air strategies for advertisers interested in reaching national and regional audiences through college football and basketball, World Cup Soccer, as well as other major sports programming vehicles. Unencumbered by a network of holding company interests to consider, rEvolution, the mid-sized, independently owned agency, joins forces with clients in creating and implementing business-building ideas. Three long-standing industry experts, who possess more than 50 years of collective global sports experience and relationships, lead rEvolution's skilled team of professionals. More information about rEvolution and the experiences created and executed is available at http://www.revolutionworld.com.
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