/24-7PressRelease/ - PALO ALTO, CA, May 22, 2008 - XBux Inc., a division of the XTRM Sports Network and the fastest growing online and offline action sports network for sponsors, promoters, competitors and fans, today announced that the company has successfully managed a massively oversubscribed online registration program for the 2008 Ford Mammoth Motocross.
Background
The Mammoth Motocross is the longest running motocross event in the U.S. Many of the world's top racers have honed their skills at this event. There have been some epic battles over the years and many racers have made a name for themselves on this track. The Mammoth Motocross has also become one of the major amateur events in the country. The factory riders of tomorrow race the mini classes at Mammoth today.
Every year interest in the event continues to grow. As the number of riders and events is limited, more and more riders are competing for the same limited spots every year. In order to increase the accuracy, lower the cost, and eliminate the complex manual processes of managing such a popular event, the Mammoth Motocross adopted the XBux Event Manager services.
The Ford Mammoth Motocross has become one of the must-attend classics of the season. In 2008, XBux Event Manager handled 4.5 million hits to the XBux site for Mammoth Registration, an 88% increase over the 2.4 million hits in 2007. The XBux Online Registration system received 46,000 unique visitors, a 64% increase over the 28,000 unique visitors in 2007.
The increasing demand by riders to compete at the Ford Mammoth Motocross is most noticeable by how fast the individual events fill up. In 2008, the fastest event to close to new entrants took only 48 seconds, compared to 2 minutes and 11 seconds in 2007. XBux Event Manager easily handled this load and for a fraction of the cost of traditional manual processes.
Continuous Improvement
The Ford Mammoth Motocross selected XBux after determining that no other products or services meet their needs. "XBux offers a comprehensive solution that extends from event registration with integrated timing and scoring, to contingency payout and online marketing," said Mike Colbert, Director of the Ford Mammoth Motocross. "With XBux, our back-office event management tasks are becoming easier, faster and more accurate every year because the company is continually enhancing and expanding their product and service offerings. In addition to running our business more effectively, we are able to increase our overall customer satisfaction and loyalty to the Ford Mammoth Motocross. Knowing that our back office processes are working so well, we have more time to invest in continually improving the overall event experience for our competitors and fans."
"The Ford Mammoth Motocross is one of the premier events on the racing calendar", said XBux Vice President of Marketing Malcolm Hobbs. "We are proud to help manage such a classic event and demonstrate how our easy-to-deploy solutions positively transform the business of action sports".
Part of the rapidly growing XTRM Sports Network, XBux(www.xbux.com) combines online, offline and on-location sports marketing solutions, today's most comprehensive offering available to sponsors, advertisers, properties, event organizers, competitors and fans. XBux services range from providing technology for event and results management, to offering sales, marketing, performance awards, analytics and implementation solutions for Fortune 500 advertisers, properties and promoters. The company markets technology solutions for forums, and owns and manages properties such as http://www.supermotojunkie.com that complete a comprehensive range of advertising and marketing solutions. For more information, please visit http://www.xbux.com or call 866.367.9289.
About the Ford Mammoth Motocross
Mammoth Motocross is the longest continuously running Motocross in the USA. http://www.mammothmotocross.com
The Ford Mammoth Motocross is organized and run by Mammoth Mountain Ski Area, LLC, California's favorite mountain resort, located in Central California on the Eastern slope of the Sierra Nevada Mountain Range. Mammoth is a four-season destination resort with world-class activities, lodging, amenities and services. http://www.mammothmountain.com
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