All Press Releases for November 03, 2006

Caboodle! Toys LLC Announces Exclusive Debut of Noah's Pals

Built on the collect to win business model, the first company to reward collectors



    /24-7PressRelease/ - NEW YORK, NY, November 03, 2006 — While preparing for its official launch at the American International Toy Fair in February 2007, Caboodle! Toys unveils its first series of collectibles, Noah's Pals , comprising forty pairs of animal figures, on an exclusive basis into the U.S. specialty market.

Steve King, co-founder of Caboodle! Toys states, "We are very excited to introduce a unique collectible that's built upon our idea of 'collect to win' - whereby collectors who gather the entire Noah's Pals series earn a reward."

"Our products are built on optimism and educational value, and they embody a modern design aesthetic. We show the beauty of each animal through meticulous sculpting and painting. We further convey a strong overall attention to detail across all aspects of our business from our product packaging to our website development," asserts co-founder Janet Rosso.

The Internet plays a significant role in the collection and encourages collectors to track their Noah's Pals to earn the ultimate reward, a Caboodle! , in the form of a box full of fun prizes. The two co-founders further note that the interactive Noah's Pals website is designed for both children and adults and provides educational information about the forty animals.

Several retailers have already previewed the line. "What most impresses me about Noah's Pals is that all of the animals are in proportion to one another," remarks Susan Gore of Noah's Ark Gifts of Swansboro, North Carolina. "The built to scale notion creates a well-integrated and unified collection."

Stan Giliberto of Over the Rainbow Toys in Glastonbury, Connecticut comments, "Caboodle! Toys brings a breath of fresh air to the collectibles arena with its collector ID Cards that contain the edition number of the product in addition to a unique scratch code for online tracking. Such information is important to loyal collectors."

Noah's Pals will be available on a limited and exclusive basis through the remainder of 2006 and will become more widely available in 2007. "Noah's Pals are high quality products at affordable price points. I expect that Noah's Pals will enjoy great longevity in the marketplace," says Kathy O'Keefe of Noah's Ark Books & Toys in Lockport, New York.

The following locations will be among the first to carry Noah's Pals :
• Noah's Ark Books & Toys - 18 Bewley Building; Lockport, NY 14094
• Noah's Ark Gifts - 201 Front Street; Swansboro, NC 28584
• Over the Rainbow Toys - 2872 Main Street; Glastonbury, CT 06033

About Noah's Pals

Noah's Pals , the premier collection from Caboodle! Toys LLC, includes forty pairs of detailed, realistic hand-painted animal figures. The forty pairs of pals are built to a 1:24 scale, and each animal pair is packaged with an educational ID Card that contains a unique serial code.

Five of the animal pairs are endangered, so just 10,000 editions of them have been made, while 20,000 editions of the ten vulnerable pairs have been created. In addition to the forty animal pairs, Noah's Pals includes a Noah figure with doves as well as a spacious ark that houses this premier collection. Learn more at noahspals.com

About Caboodle! Toys LLC

Caboodle! Toys is a company born from a simple idea. When you "collect them all" you deserve kudos for your efforts, namely with a Caboodle! - a box of special, exclusive rewards. Caboodle! rewards are not offered for sale and can only be earned by collecting a complete series. The Caboodle! is Caboodle! Toys' way of saying 'thank you' to its best collectors.

All products come with a collector ID Card bearing a unique serial code. Upon collecting and registering the codes of an entire series, the Caboodle! will be mailed at no cost to diligent collectors.

Contact:
Janet Rosso, Co-Founder
Phone: 646-747-6685
Email: [email protected]

For more information:
www.noahspals.com/t-pressroom.aspx

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Contact Information

Janet Rosso
Caboodle! Toys LLC
Voice: 646.747.6685
E-Mail: Email Us Here
Website: Visit Our Website