All Press Releases for May 21, 2011

Fleecy Boots Becomes Whooga Ugg Boots' First European Reseller

Fleecy Boots have launched their Whooga Exclusive ugg boot website offering the entire line of Whooga ugg boots direct to Europe.



    UPPER BURNIE, AUSTRALIA, May 21, 2011 /24-7PressRelease/ -- Whooga ugg boots have continued to spread in popularity throughout Europe with their success in the Northern Hemisphere now rivalling their popularity in their home country of Australia. This week see's the launch of Whooga's first partner website Fleecy Boots. Fleecy boots are the first European partner to offer Whooga's range of whooga boots.

Despite being a proud creation of sunny Australia, sheepskin boots are far better suited to the colder climate of the Northern Hemisphere. While ugg boots have been popular in the United States for the better part of the last decade thanks in part to celebrity endorsements and a fashion trend which has never really faded the boots have only began to spread throughout Europe.

With the launch of Whooga's first partner website we expect to improve the momentum ugg boots are gaining throughout Europe, letting customers know there are a wide range of reputable brands available.

Ugg boots have had a controversial birth in Europe. Poorly researched news articles claiming the boots are bad for the health of your feet have given consumers mixed feelings. Those in the industry find this particularly bemusing considering the Australian government has undertaken a number of research initiatives into understanding the health benefits of Merino fleece, the very same material used to make ugg boots. Improved circulation, odour absorption, improving the healing of sores are just a few of the research backed benefits of merino fleece and why the material is used in Australian hospital beds. The rumours are most likely the result of poorly made imitation ugg boots which sweat, lack heel support and sweat badly.

Style icons also tend to love or loathe ugg boots which also makes some a little hesitant to invest in their first pair. Take a closer look at the opinions of the fashion savvy and you'll see even those standing fiercely against ugg boots as a fashion staple find it impossible to counter the argument for owning a pair purely to indulge in the comfort an ugg boot provides. Indeed a number of the most critical admit to owning numerous pairs despite vowing never to be seen wearing a pair in public. Take a quick look at celebrity tabloids and you'll find hundreds of modern style icons sporting the latest colours and designs. Ugg boots are becoming a fashion staple despite resistance from a few but no fashion icon is without its critics.

The shroud of confusion surrounding ugg boots doesn't end there though. If you've invested in a pair there are few things you should know that are quite particular to ugg boots. First up you need to wear your ugg boots without socks. The boots contain an inner fleece that acts as sock, removing moisture and also feels sublime against your skin. Secondly you'll notice the boots are extremely light weight despite their size. Keep them dry and you're on your way to enjoying your boots for a very long time.

Whooga has invested considerable effort into educating consumers on the valuable tips and tricks which make all the difference to owning and enjoying ugg boots. Now with the launch of Fleecy boots we're seeing that customer education pay off. Consumers are looking for more options, they now know there are a wide range of sheepskin boot brands available and can tell the difference between imitation and legitimate alternatives.

Website: http://www.fleecyboots.co.uk

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Michael Hodge
Whooga Ugg Boots
Upper Burnie, TAS
Australia
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