Paravista Enhances the Power and Possibilities of QR Codes

    PISCATAWAY, NJ, October 08, 2011 /24-7PressRelease/ -- The black and white square matrixes (which also can be in color) hold more than 100-times the amount of information as a traditional barcode, and their full potential has yet to be tapped.

Michael Spallucci, a Principal with Paravista, a leading provider of complex print and promotional media, comments, "The QR code takes consumers further, delivering a deeper level of understanding and engagement; and does so with the immediacy that today's consumer not only expects, but demands."

Today, QR codes are found in direct mail pieces and brochures; in newspaper, magazine and transit ads; in point-of-purchase and product displays and instruction manuals; on consumer packaging; and even on business cards. While most often seen in black and white, QR Codes can also be customized with unique design patterns or multiple colors for a more integrated design, or more visual impact.

Experience counts when it comes to selecting a printing partner to make the most out of QR codes. Costly delays in both time and money can result if the strict guidelines and protocols for QR code reproduction are not adhered to.

As part of its complete-solutions approach, Paravista has expanded its services and operations to ensure the technical accuracy and specifications required to ensure the flawless performance of QR codes. Spallucci explains, "We have partnered with clients on numerous projects that incorporate QR codes as part of a cross-media marketing effort, bridging traditional and digital media to create richer customer experiences."

Recently, Paravista has successfully collaborated with one of the largest global telecommunications providers on a QR code program to bridge a direct mail campaign - featuring several products - to an immediate e-commerce purchase offer for each product. On a national scale, the company worked with a leading cosmetics company, using a QR code on a point-of-purchase display to connect customers with a rich source of online product information to help drive purchase intent.

A versatile and immediate connection
The advantages of QR codes go far beyond sales. QR codes can provide companies with greater workforce productivity and efficiency. For instance, a sales person can scan a QR code on a product information sheet to remotely access a software interface that allows them to develop a personalized, client-specific version. Or, imagine instead of leafing through a lengthy product manual, giving the customer the option to scan a QR code and be taken to an online product demonstration video. A QR code strategically placed on packaging can direct customers to specific product information, favorably influencing their purchase intent. These are just some QR code applications, with a great many more on the horizon.

To be most effective, QR code utilization must be in synch with the rest of an overall marketing strategy. When used correctly, they create a bridge between the tangible and the virtual, and, more importantly, between brand and customer.

Uncovering QR code performance
In order to achieve the many possibilities, it's vitally important that the QR code can easily be seen by customers, and that it meets all of the technical qualifications needed to be instantly and accurately read.

Spallucci points to several important factors that deliver QR code performance:

- Make sure your QR code is clearly visible. Don't hide it on the back page of a brochure or in a highly complex graphic design. Give it prominence by ensuring that your design draws the viewer's attention to it.

- QR code readers vary from reader to reader and Smartphone to Smartphone. Be certain that your code can be easily scanned. At every stage of project development, test and verify that your codes are large enough and sharp enough to be properly read; and perform testing on several devices, using several QR code readers

- Place QR codes in close proximity to relevant content or a call-to-action to deliver a richer user experience and positively influence behavior.

- While QR codes are most often seen in black and white, you can also customize them in one or multiple colors for a more unique or integrated design.

- QR Codes have rapidly gained ground in terms of consumer acceptance and use, there's still a population who have yet to try them out. It still makes sense to offer simple how-to icons and a brief description of how to download a QR code scanner and utilize the technology.

- Consider placing multiple QR codes in a single piece and enabling each one to deliver different content and media about a specific product or product line.

About Paravista

Paravista, located in Piscataway, NJ provides dynamic visual communications solutions for rich multi-form media channels. Through a seasoned team of imaginative and highly trained personnel the company develops, prints, fulfills and manages multi-faceted and multi-component print and promotional projects and programs in all shapes, sizes and quantities.

For more information, please visit www.paravistainc.com or contact:
Michael Spallucci
Paravista
T: 732.752.1222
E: [email protected]

For additional press information, please contact:
Ed Delia
Delia Associates
T: 908.534.9044
E: [email protected]

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