Revolutionary ESP Selection Tool Refined

    SAN MATEO, CA, June 20, 2012 /24-7PressRelease/ -- ClickMail Marketing, an email marketing vendor, has refined their revolutionary ESP selection tool, the Espinator.

The Espinator is defined as "an online system, used to choose the Email Service Provider that best suits the needs of a particular company." (http://espinator.com)

Released last year as the first online tool of its kind, the Espinator finally offered marketers a vendor-agnostic, independent method for choosing from the nation's best email services. To use the Espinator, marketers simply answer the questions based on their organization's needs and priorities. The tool narrows the ESP choices to the top three choices for that company, saving countless hours spent on RFPs and complex comparisons.

Now ClickMail has refined the tool further, based on user feedback over the past year.

The email marketing vendor has added more of the nation's top email services to the Espinator. The tool now compares the following 26 email solutions providers:

1. Acxiom
2. Blue Hornet
3. Blue Sky Factory
4. Campaigner
5. ClickSquared
6. Delivra
7. e-Dialog
8. EmailDirect
9. Email Transmit
10. Emailvision
11. ExactTarget
12. Experian
13. CheetahMail
14. Hubspot
15. iContact
16. iPost
17. JangoMail
18. Lyris HQ
19. Mad Mimi
20. Mailigen
21. MailUp
22. Responsys
23. SurveyPool
24. VerticalResponse
25. WhatCounts
26. Yesmail

The email marketing vendor also added questions based on user feedback, including a question about budget to filter out ESPs that are cost prohibitive. ClickMail also refined the tool by altering the filters to better meet user needs. For example, the email marketing vendor changed the software to remove ESPs that don't offer relational databases if a user deems that capability is an important criteria.

Other questions were removed or combined all in response to user needs and feedback in order to improve the ESP selection tool.

"We designed the Espinator to be an online, completely independent and vendor agnostic tool for comparing ESPs," says Marco Marini, CEO of ClickMail Marketing. "But we didn't stop there. We will continue to monitor feedback and refine the Espinator so ensure it is the comprehensive and valuable tool we intended when we first built it."

For more information, see the Espinator in action at http://espinator.com.

About ClickMail Marketing, Inc.

ClickMail Marketing is an email marketing products vendor and value-added reseller of Email Service Providers and email-related services. We offer the nation's largest selection of ESPs and stay vendor neutral so we can recommend the one that will best suit your needs. The ClickMail Advantage offers top tier products with more flexibility and superior support; and ClickMail's eMarketing Services support your team and campaigns to achieve maximum ROI.

ClickMail Marketing is a privately held California Corporation with headquarters in San Mateo, CA. For more information, visit www.clickmailmarketing.com.

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