All Press Releases for May 23, 2013

"24 The Fragrances" - Now On Sale At The Fragrance Shop

24, an iconic American TV series starring Keifer Sutherland as Counter Terrorist Unit agent Jack Bauer.



    LONDON, ENGLAND, May 23, 2013 /24-7PressRelease/ -- 24, an iconic American TV series staring Keifer Sutherland as Counter Terrorist Unit agent Jack Bauer. The show enjoys international success with its gripping storylines providing a captivating insight into the world of anti terrorism and scored top ratings. 24 still to this day amasses a huge fan base with excitement ramping up again with a movie on its way and now the launch of two new 24 fragrances.

2 New 24 Scents

"24 Platinum" 50ml
Platinum is the symbol of exclusivity and wealth. It is precious and rare, widely used in jewelry for its inert and ultra shining properties, and very high density. The frame of the Crown of Queen Elizabeth the Queen Mother is made of Platinum, and in the 18th century, King Louis XV of France declared it the only metal fit for a King.

24 Platinum is its resulting fragrance: deep and intense, it is an exhilarating fragrance for a shining sensorial journey. A full-bodied, long lasting fragrance with a strong flowery and woody heart, blending rapidly and smoothly with vanilla and musk. 24 hours of pure intense pleasure. Price: "24 Platinum" 50ml - GBP24

"24 - Go Dark" 50ml
Feel the bottle and you will immediately understand what 24 Go Dark is about. The full black "soft-touch" matt bottle and cap unmistakably define the man behind this fragrance.

This is a scent for the man who is well-mannered and courteous, smooth and refined provided he is treated with the respect he knows he deserves. This man has nothing to prove and can adapt to any situation, blend into any surrounding, but will definitely make his presence felt, only when he wants to.

This is a fragrance for the modern seducer, self-confident and discreet, charming and elegant, while remaining mysterious and incredibly focused.

24 Go Dark is a fresh aromatic oriental that gently starts with citrusy and fruity notes while progressively revealing its resolutely masculine character through spicy and woody notes. Maximum power is reached with the release of the oriental subtle blends of leather, musk and vanilla. Price: "24 - Go Dark" 50ml - GBP24

The 24 Line Up

24 Platinum and 24 Go Dark join the 24 Classic and 24 Gold fragrances, launched in 2010. 24 Platinum and 24 Go Dark join are available exclusively at The Fragrance Shop from 1st April 2013.

"24" - Classic 50ml
The man behind the fragrance is strong, robust, tough yet sensitive. The fragrance opens with emotions of vibrancy and dynamism, created by the enchanting blend of coriander, mandarin orange and bergamot. A flash of lemon completes the thrill of intense freshness. At its heart, lie expressions of self assurance and masculinity captured by savvy blends of cedarwood. The base notes of vanilla and wood are spicy and have great depth, suggestive of the 'dark' side of 24. A dash of agarwood provides the finishing depth to the scent making it even longer lasting. Price: "24" - Classic 50ml - GBP24

"24-Gold" 50ml
Gold: symbol of ultimate success and power: fascinating and reassuring. Consistent with the show: source of conflicts. It is desired by all. The distinguished scent of "24 Gold" starts with a rich blend of jasmine, sandalwood, amber and vanilla. Precious and captivating, mysterious and enchanting "24 Gold" is a woody oriental fragrance for men and women in search of a unique scent. Price: "24-Gold" 50ml - GBP24

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at www.thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents. A popular choice is range of Chanel perfume for men or Chanel Coco Mademoiselle for women at the fragrance shop.

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