All Press Releases for July 18, 2013

Atlanta Production Experts, Optimum Productions, Offer Tips for Video SEO

When you spend the time and money to make a video to market your business, you want to ensure that it does not get lost in a sea of video clips on the Internet. Search engine optimization (SEO) is the key.



    NORCROSS, GA, July 18, 2013 /24-7PressRelease/ -- According to Atlanta video production company Optimum Productions, video search engine optimization (SEO) can help ensure that a company's videos are seen by people interested in a particular product or service. They provide some tips for getting your video on the first page of Google and YouTube results in order to get the optimum visibility.

Content is Key
Make sure that your video is relevant and informative about your product or service. Instructional and demonstration videos are particularly useful if you have a product or service with which people may be unfamiliar. Videos can also personalize your business by showing owners, employees, and customers.

Corporate video production companies know the importance of packing a lot of content into a short video (no more than a few minutes), because they are more likely to be watched than a long video. If you have a lot of content to cover, make several short videos. This will also increase the chances of at least one of them being spotted in a search. A video should also be as entertaining, or at least as interesting, as possible. Remember that it will be competing for attention with thousands of adorable cute animal and baby videos.

Keywords in Titles, Tags and Descriptions
The title of the video should be interesting and attention grabbing, with keywords that are relevant to your business. You want to catch the attention of people seeking information, and get your video clicked on. Find out what keywords and phrases current and potential customers of your business look for. Tag your video with them, and use them in the video description, which should be keyword-rich and relevant. This will allow search engines to index it your video and rank it higher.

Branding
Make sure that your name and logo are prominently displayed in the video. Provide links back to your website so that viewers can easily find you. Link to any other relevant videos you have. Make the most of this opportunity to promote your brand.

Video Sitemaps
Submit a video sitemap to Google to make sure that their search engine is able to locate and index your video content. Google Webmaster Tools can help you create a video sitemap. Be sure to use keywords in the anchor text.

Get Your Video out There
If you allow access to the coding of your videos, others can embed your video on their own website. You can also submit your video to RSS feeds. This will syndicate your videos to drive exposure across various online platforms. Don't forget to share your video on your own website and the other social media you use, such as Facebook, Twitter, and LinkedIn. Send it to your e-mail contacts as well.

Hire a Professional
Much of this terminology is unfamiliar to many business owners. That is why it is a wise investment to hire a company like Optimum Productions, one of the leading Atlanta corporate video production companies. Optimum Productions not only ensures that you have a professional video worthy of your company, but their SEO experts can optimize your video's exposure.

Danny Gonzales, Owner of Optimum Productions notes, "YouTube is now the second largest search engine in the world. Approximately 23,000 videos are viewed on YouTube every second! It is easy to get lost among all of that content. That's why video marketing is not only an art, but also a science."

For more information about the specialists in video editing in Atlanta and to view examples of their work, visit http://www.optimumproductions.com.

About Optimum Productions:
Optimum Productions is your resource for video production in Atlanta. Our video production staff is comprised of creative innovators dedicated to superior video production. Since 2007, we have been creating compelling content for a long list of discerning clients. We offer the tools, skills, and talent that are essential to the highest level of video production.

Learn more by visiting http://www.optimumproductions.com.

For all media inquiries, please contact:

Allie Petit
Content Manager
Cardinal Web Solutions
http://www.CardinalWebSolutions.com

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Contact Information

Allie Petit
Cardinal Web Solutions
Norcross, GA
USA
Voice: 4045852096
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