"The Three Marketing Absolutes" Trilogy Released on Kindle

    CHICAGO, IL, November 19, 2013 /24-7PressRelease/ -- Marketing is a small business's single most important activity. At least that's what Dave Ramacitti argues in his trilogy of e-books called "The Three Marketing Absolutes," now available for $2.99 each from Amazon Kindle.

Paraphrasing business guru Peter S. Drucker, Ramacitti says the reason a business exists is to create a customer, and because marketing's sole job is to attract customers, it should therefore be a small business's number one priority.

According to Ramacitti, "The Three Marketing Absolutes" books are targeted at the millions of locally-based, mostly mom'n'pop retailers and service providers that are the backbone of the small business world.

"These are folks who usually don't have a clue about marketing," Ramacitti says. "And because they don't understand marketing, they tend to avoid it, so their marketing efforts end up as haphazard at best and downright counter-productive at worst."

"These are the books about marketing every small business should read before they run their first ad or make their first sales call," Ramacitti says. "My books are about the fundamentals of marketing a small business, like why it's important to pick a marketing-oriented name for a new business and then turn it into a unique logo."

The books are written in an easy-to-read, conversational style and avoid "marketing-speak" --- incomprehensible jargon and pretentious catch phrases. A small business owner who read advance copy commented: "Finally, a book that talks to me, not at me."

Although each book is unique in its content, they are designed to build on one another.

The first book, "The Three Marketing Absolutes I: Know Your Customer, Know Your Competition, Be Unique," sets the foundation. It argues that it is crucial for a small business to understand who their customer is, for the simple reason to not waste scarce marketing resources on an unlikely customer. Of nearly equal importance is to know your competition, if for no other reason than to not climb into the ring with an 800-pound gorilla. And, finally, it suggests that the goal of a small business marketer's efforts is always to be unique in their particular marketplace.

The second book in the trilogy, "The Three Marketing Absolutes II: A Step-By-Step Guide to Learning About Your Customers, Your Competition and Achieving Uniqueness In The Marketplace," picks up where "The Three Marketing Absolutes I" leaves off. It provides hundreds of specific, actionable tips for how a small business can learn more about its customers and its competition and about how it can achieve uniqueness in its marketplace.

In "The Three Marketing Absolutes III: The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business," Ramacitti provide lots of how-to tips for the basic things a small business needs to do to set-up an effective marketing program, like how to choose "marketing oriented" name for the business and how to turn that name into a distinctive logo.

Finally, a unique aspect of "The Three Marketing Absolutes" books is that each chapter ends with a section called "Getting started tomorrow morning," a series of questions and exercises that help the small business marketer apply the ideas from that chapter to his or her local marketplace.

Dave Ramacitti is an author, teacher, and co-founder / chief content developer of www.MarketingOverEasy.com, a website dedicated to helping small businesses be smarter marketers. He brings more than 40 years of "hands on" experience to his books and presentations, including starting a direct mail business while still in high school, owning a retail store, founding several specialty publications, and for more than 12 years operating a marketing / public relations firm.

Ramacitti has written more than a half dozen highly praised how-to books for the small business market, including "Do-It-Yourself Publicity," "Do-It-Yourself Advertising," and "Do-It-Yourself Marketing," all published in the 1990s by AMACOM, the publishing division of the American Management Association.

- INC. Magazine said about Ramacitti's books, "If you have time for just one book on the topic, this is the one, say the pros. No theory, just down-to-earth information..."

- Business Opportunities Journal called his books "...a gold mine of tactics and tips that require little or no budget, but garner lots of attention."

- And the Houston Business Journal commented that in his books Ramacitti "...gives readers practical tools to compete for customers in a high-pressure market."

Two of his previous books were translated for the international market.

For nearly 10 years Ramacitti taught a 10-week class on how to start a small business; the class was never cancelled due to lack of enrollment. He has also taught entrepreneurship and marketing at the college level. He received his MA in Public Relations from the University of Northern Iowa. Ramacitti lives in Rock Island, IL.

Review copies of "The Three Marketing Absolutes" books may be requested by e-mailing [email protected]

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