4 Walls Introduces Pay for Performance Pricing Option

    NARBERTH, PA, April 21, 2010 /24-7PressRelease/ -- Dynamic changes have been taking place over the past couple of years in the interactive marketing space. Responding to customer interest, Internet listing service 4 Walls announced the introduction of an additional pricing model called Pay Per Prospect, which allows apartment property managers to pay only when they receive qualified email or phone leads.

4 Walls' Pay Per Prospect is a winning solution for property managers. Leads will be priced at $12 each and the total cost will be capped at $120, so all leads after the first 10 are free.

4 Walls CFO Larry Portnoff states, "Since the cost per inquiry for many communities is greater than $12, Pay Per Prospect will help reduce the average cost per lead, which should result in lower marketing costs for apartment communities."

4 Walls will continue to offer its subscription service ($95 per month), allowing apartment communities to choose the pricing model that best suits their needs. According to Portnoff, "Customers with a history of receiving 8 or more leads per month will be able to continue to enjoy an even lower cost per lead."

For further information on this offering, please visit www.4walls.us/pages/advertise.html.

About 4 Walls, LLC

Since 2002, 4 Walls has been helping multifamily property managers and owners use the Internet to attract and retain residents. The company offers products that help generate rental leads, provide superior resident service, and foster a sense of community at client properties. 4 Walls' flagship site, 4Walls.us, is an Internet listing service that markets apartment communities throughout the United States. Its 4Marketshare division specializes in multifamily website development and marketing, while its Respage division provides social media management services. 4 Walls is privately held.

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