Capitol City Group: The 3 Capabilities of Innovation

    RALEIGH, NC, February 07, 2015 /24-7PressRelease/ -- Capitol City Group believes innovation to be one of the most important factors in running a business. As markets regularly change and evolve, the ability to innovate and produce new ideas to keep up with these trends is vital for a business to survive and grow.

About Capitol City Group, Inc.: http://capitolcitygroupinc.com/

Capitol City Group is an outsourced sales and marketing firm based in Raleigh. The firm specialize in personalized and effective direct marketing campaigns on behalf of their clients' brands. Capitol City Group test markets and generate ideal consumer profiles before implementing their campaigns. The firm are committed to implementing innovative strategies that evolve as the market evolves. By connecting with consumers on a face-to-face basis Capitol City Group are able to investigate customer feedback and produce measurable results, which allow them to innovate and implement changes to their strategies immediately. As a result of Capitol City Group's direct marketing techniques, their clients' customer acquisition, brand awareness and brand loyalty is improved.

To help businesses improve their innovation strategies, Capitol City Group are explaining the three capabilities of innovation.

Creative Abrasion - The ability to generate ideas through discourse and debate
New and useful ideas emerge as people with diverse expertise, experience, or points of view thrash out their differences. The kind of collaboration that produces innovation is more than simple 'get-along' cooperation. It should involve passionate discussion and disagreement.

Creative Agility - The ability to test and experiment through quick pursuit, reflection and adjustment
A truly creative solution is something that cannot be foreseen or planned. This means that innovation is a problem-solving process that proceeds by trial-and-error. Ideas are generated and tested, then revised and retested, in an often lengthy process of repeated experimentation.

Creative Resolution - The ability to make integrative decisions that combine disparate or even opposing ideas
Integrating ideas means incorporating the best of option A and option B to create something new, option C, that's better than both A and B, which tends to be the most innovative solution. This can often be a problem if options A and B aren't compatible. Innovative teams understand that integrative decision making often involves more than simply and mechanically combining ideas. It requires a willingness to play with ideas and experiments until they work.

Capitol City Group is a sales and marketing firm that work on personalized methods of face to face marketing in order to drive a high ROI for their clients.

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