GEM Pty: How Brands Make Consumers Fall in Love With Them

    SYDNEY, AUSTRALIA, March 07, 2015 /24-7PressRelease/ -- According to the Society of Consumers Psychology, consumer psychology employs the theoretical psychological approaches to understanding consumers. The field is often considered a sub-specialty of industrial-organisational psychology and is also known as the psychology of consumer behaviour or the psychology of marketing.

About GEM Pty: http://www.gemsydney.com.au/about-us/

In a recent article online (www.yourstory.com), a study was reported that was published in the Journal of Consumer Psychology which revealed that making a consumer fall in love with a brand depended on some form of psychological distance. It was reported that start-ups are able to entice and enhance the relationships with customers by creating marketing content that serves the customer needs, solves any challenges and tells an interesting story. In addition, the study added that creating content that addresses the interests of the consumer is an effective way to build a relationship without making it feel like traditional marketing.

Understanding the psych and emotions of consumers is a key factor in successfully marketing a brand or a product. Effectively understanding consumer behaviour and feelings towards the buying experience or brand gives a company a clear view of how to best capitalise on emotional strengths and improve emotional weaknesses to ensure a more engaged consumer response and ultimately a more successful business.

Based in Sydney, GEM Pty is an outsourced sales and marketing firm that engages regularly in person with customers to stay updated with their changing needs. GEM Pty take their client's products straight to the customer and due to the face to face nature of their marketing campaigns, GEM Pty can obtain instant feedback from customers about their emotional state towards a brand. Instead of using separate mediums to promote and sell a product or service, GEM Pty goes direct. The benefits of this are that the firm provides a cost effective and measurable solution to increase sales on a 'no win no fee' basis. GEM Pty also makes it personal, ensuring that consumers have an excellent buying experience and a strong emotional connection with the brand. Services that GEM Pty provide for their clients include, direct marketing, customer acquisitions and campaign management.

GEM Pty is a Sydney-based direct marketing firm that personalizes direct marketing campaigns in order to deliver a high ROI and generate quality leads for their clients.

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