All Press Releases for March 19, 2015

Interactive Technology Brought A Revolutionary Change for The Fast-food Restaurant Industry

How can these fast-food restaurants stand out from numerous competitors? Burger King, the second largest food chain in the world uses Interactive Projection Technology to give us a strong response.



    LAS VEGAS, NV, March 19, 2015 /24-7PressRelease/ -- With the development of today's society, people's pace of life continues to accelerate. This fast-paced life led to the rise of a large number of fast-food restaurants, especially for large fast-food chain. But because of the increased choice for customers, competition has become increasingly fierce in fast-food industry. How can they stand out from numerous competitors? This question becomes the most important things that they should solve.

Recently, the Interactive Technology turns up and gives the fast-food industry a strong impetus. These amazing interactive systems and games not only make the store become unique and interesting, but also attractive a huge number of customers. For example, Burger King, the second largest food chain in the world, recently took an interest in spicing up some of their restaurants with interactive floor technology.

Burger King Takes an Interest

With the goal of making customers happier while they wait for their food, six chains in Moscow contacted RichTech about the possibilities of interactive projection units to make the process more entertaining. In addition to providing customers with a more enjoyable experience, this also served as a way to improve the restaurants' popularity and boost sales. Here's a look at what the interactive floor can do when it's allowed to function at a large chain.

The Revolutionary Change Came into Being

In order to make a more convenient and quiet space for customers to enjoy the interactive floor, RichTech suggested the restaurants to separate a room with aluminum alloy glass. The installers used the single size version of the interactive floor because it fit the area in question the best. Because the floors were spread out over a total of six different restaurants, it was important to figure out a way to get all the different systems to sync and update at the same time in order to maximize compatibility throughout the chains. The technicians designed a Sync Management System that did exactly that, providing the chains with the ability to control and update all subsystems at once. This meant that it became easy for all the restaurants to operate on the same schedule and to share features with one another when they needed to. By managing this sync system, the technicians increased overall functionality for everybody involved.

Effects Available in the Interactive System

The interactive floor provides a wide variety of different effects that Burger King was able to take advantage of. This includes control over the introduction to users and the effects available. The start-up introduction and effects available are all user-defined, and the Burger King logo can be applied to any of these features in order to improve brand identity. There are a lot of interactive games in all, including options for both adult audiences and children. This means that anybody who happens into the restaurant might become intrigued by the floor, spending more time in the area and increasing the odds of them becoming a repeat customer. The interactive floor allows each Burger King that uses it to become more locally popular and show off unique features that most other competitors do not have. In short, it's a great way to dramatically improve business.

Now, the Interactive Technology bring a revolutionary change for the fast-food restaurant industry. But not just the interactive floor system can use in these restaurants, there are many different Interactive Technology also can be used, such as Interactive projection System and Multi-touch System.

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Michael Huang
RichTech Systems
Las Vegas, Nevada
United States
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