Zengo & Co Investigates How to Build Brand Loyalty

    CHICAGO, IL, March 20, 2015 /24-7PressRelease/ -- Whilst the economy may be in a far better state than in recent years; it would seem that a number of businesses are still struggling to keep customers loyal to their brand. With more people now in employment, consumer confidence has seen a slow rise which has led to an increase in disposable income for many. On the surface this may appear positive for businesses however with this increase in consumer spending comes an even greater drive for businesses to stand out from the crowd and offer something innovative and compelling to their consumers.

Zengo & Co, a sales and marketing firm based in Chicago believe that in order to improve customer loyalty businesses must ensure they are offering their consumers the most competitive service. The US has seen a huge increase in start-up businesses over the last year which has caused the market to become saturated; businesses must have a clear set of objectives and a customer centric approach if they are to stand any chance of boosting their brand loyalty.

About Zengo & Co: http://www.zengoandco.com/about-us/

To help businesses build greater brand loyalty Zengo & Co have shared the following advice:
The first step to building brand loyalty lies in a business's ability to truly understand what it is their customers want. Depending on the industry customer values can vary dramatically, some may value getting a good deal, whilst others may be happy to pay more for quality. Once a business understands what it is their customers value, they can begin to build their services around these objectives. As well as the collective needs of customers businesses should always take the time to learn about each customer as an individual, especially in terms of their likes, dislikes and contact preferences as this will allow them to provide a more personal and engaging service.

Another key factor in building loyalty is the concept of under promising and over delivering. By failing to deliver on a promise, brands are destroying the trust that consumers put in them and their services, which can cause them to part ways with a brand on less than favorable terms. To keep trust businesses must be clear and concise in their communications to avoid cross wires and empty promises.

Finally, Zengo & Co believe a great way to encourage brand loyalty is to offer consumers incentives. By offering creative, personalized incentives based on each individual customer's previous purchase history, businesses will be able to strike up lasting connections with their consumers.

Zengo & Co is an outsourced sales and direct marketing firm that create and implement engaging event marketing campaigns all over Chicago. Working on behalf of clients from a wide range of industries, the firm are able develop campaigns based on each client's unique values and objectives. These campaigns are then delivered to consumers in person, through face to face communication which allows the firm to create an open dialogue between brand and consumer, helping to boost customer relationships and encourage greater loyalty.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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