All Press Releases for May 20, 2015

Craig the Barber Launches New Consumer Service Poised to Change The Face of Grooming and Barbering

Celebrity Groomer Introduces Virtual Face Shape Consultation & Report That Will Ensure The Ultimate Haircut And Style Every Time



"I have always groomed my client's based on styles that complement their individual face shapes, not simply current trends, and by applying this scientific approach you can never go wrong."

    LOS ANGELES, CA, May 20, 2015 /24-7PressRelease/ -- Craig the Barber, Hollywood's favorite men's grooming expert, and editor-in-chief of TheMensRoom.com, is launching a new consumer service that will change for the better the way men are groomed and styled from this point forward. Craig's new Face Shape Report consulting service will eliminate the guesswork involved when men are selecting a haircut style, and provide custom looks and guidelines that will ensure the perfect cut and shave every time.

Craig has built his brand on the core belief that one size does not fit all when it comes to every area of men's grooming. He is an "image architect" and styles his clients based on their face shape with the understanding that certain haircuts and styles work well on some face shapes, but not all. He will identify a client's face shape and provide style options to best suit each person's individual needs. And this practice is based in science, which supports the importance of a properly presented face. A study published in Evolution and Human Behavior found that "facial attractiveness is more important than bodily attractiveness in human mate choice decisions."

"I have always groomed my client's based on styles that complement their individual face shapes, not simply current trends, and by applying this scientific approach you can never go wrong," said Craig the Barber. "I was previously only able to provide this service to the men sitting in my barber chair, but now with the launch of my virtual Face Shape Report I can offer anyone a personalized report of their face shape and corresponding styles. This report can then be used at any haircut or barber appointment, guaranteeing they will always receive a cut and shave that suits them best." The goal of the Face Shape Report is to study and define each man's face and identify styles that will not only complement and highlight key features but also camouflage and blend imperfections.

Each personalized report includes:

- Face shape result
- Hairstyle recommendations
- Beard style recommendations
- Ideal neckline shape
- Unique product recommendations and how to use each
- Directions on how to get your barber to get it right the first time

To order a custom Face Shape report visit http://www.craigthebarber.com/face-shape-report and upload four "passport style" head shots of the face and hair from the following angles: front, side, top and back (please refer to the website link above for examples) and answer five brief "lifestyle" questions about your career and social activities. The report will then be delivered digitally within 14 days and is available for $200. Following the submission clients will receive a detailed report of highlighted styles and cuts determined by Craig himself, that can be utilized at hair and barber appointments moving forward indefinitely.

About TheMensRoom.com
For years Craig the Barber has been working with some of Hollywood's hottest men, teaching them simple tricks to stay groomed without going overboard. Now he is bringing his expertise to a wider audience on the web where his readers can learn all the things they wanted to know but were afraid to ask. With topics ranging from the proper way to apply cologne to razor bumps to pesky nose hair, TheMensRoom.com is the one destination that has it all. TheMensRoom.com aims to provide important tips, tricks and tools for men serious about their grooming. Read the blog at www.TheMensRoom.com.

About Craig the Barber
Craig the Barber is a licensed professional barber and men's grooming expert. He is the owner of The Grooming Concierge, an on-site grooming service in the Los Angeles area, and serves as a contributor to national magazines and television shows, including Men's Health. For more information on Craig the Barber, please visit www.CraigTheBarber.com.

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