All Press Releases for July 04, 2015

Smith Advertising Unveils Their Recruitment Strategy

Sales and marketing firm, Smith Advertising believes that recruiting the right people will help a business to propel. Here, the firm outlines their recruitment strategy.



    MIAMI, FL, July 04, 2015 /24-7PressRelease/ -- Smith Advertising are confident that having a good hiring strategy can lead to developing a business that excels in talent and in growth. The firm believe that having a good recruitment strategy in place can also save a business time and money by helping them to find the right people for the role, first time. Having the right people to do a certain job is vital in business because every position contributes to a business' success. Having a poor strategy in place could lead to the wrong people filling those positions, costly mistakes being made and then having to spend time searching for a new person to rescue the situation.

About Smith Advertising: http://www.smithadvertising.org/services/

Business is often considered a numbers game - "You can't manage what you don't measure," points out Smith Advertising. The firm believes that businesses must be as data-driven about their hiring process as they are about their product.

To help businesses master their recruitment process, Smith Advertising have offered their top tips:

Outbound recruiting
The secret to a strong outbound sourcing program is looking in unexpected places. A lot of people only used LinkedIn and that's it. But Smith Advertising believe that it is better to have a diverse index of places that are constantly being used to search for candidates.

Inbound Interest
It doesn't matter if the business is tiny or Google, they should have a good flow of people applying for jobs proactively. Smith Advertising believe that whether you're marketing your product or your vacancies, your secret weapon is the same: good storytelling. More and more companies are leaving traditional job descriptions behind and providing a more rounded account of their company and how the role they're seeking is pivotal. The firm believe that businesses should aim to give job seekers a real sense of what life is like at the company and what they could anticipate if they joined.

For outbound candidates
When you contact prospective candidates, Smith Advertising says it's imperative to be bold and not shy away from stating your purpose outright. Statistics released by LinkedIn show that only 25% of the workforce is actively looking at any given time, but 85% are willing to talk. However, the firm point out that you don't want to be careless. You still have to be human and not send an automated response to every candidate. Personalize your outreach and speak to the motivation of that particular candidate. Also the firm suggests keeping it short, the longer it is the more desperate you look, and the more power you give up.

For inbound candidates
When receiving resumes or emails about jobs, there should be a 100% response rate. There's no excuse when somebody takes the time to reach out to your company for not taking the time to respond, says Smith Advertising. Especially if recruiting in sales, response rates should be as consistent as sales reps. If a customer were to complain directly to you, you would probably respond. This should be the same when somebody is interested in working with you, they need the same level of respect, points out Smith Advertising. Remember word gets around and you want everyone to have high opinions of you, and hear high opinions of you.

Smith Advertising is an outsourced sales and marketing firm based in Miami. The firm specializes in a personalized form of direct marketing whereby they connect with consumers via face-to-face marketing methods, on behalf of their clients' brands. This helps to create long-lasting connections and leads to increased customer acquisition, brand awareness and brand loyalty for their clients. It is vital that Smith Advertising get their recruitment process right because sales can be a tough industry and they need to carefully select and motivate the right candidates.

Smith Advertising specialize in event based direct marketing solutions. After researching into their clients' businesses and objectives they organize exciting marketing events in retail centres and public venues across Florida.

Follow @Smith_AdvMiami on Twitter, or 'Like' them on Facebook.

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Contact Information

Steve Dongo
Smith Advertising
Miami, Florida
United States
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