Aesthetic Dental Studio Emphasizes Custom Photos, Sophisticated Functionality with Website Redesign

    CALGARY, AB, February 19, 2016 /24-7PressRelease/ -- Aesthetic Dental Studio announced Monday that the redesign of the practice website is now complete. Combining innovative design elements with an inviting look and colour scheme, the appearance of the site dynamically embodies principal dentist Dr. Gordon Chee's philosophy of providing a comfortable atmosphere where patients can restore their confidence by creating their perfect smile.

"Many patients are embarrassed about the health and cosmetic issues affecting their smiles," Dr. Chee said. "When visiting our redesigned website, we want people to be able to see that our office is a safe place where my team and I work alongside patients to achieve a smile that is not only beautiful but life-changing."

The Aesthetic Dental Studio website uses parallax scrolling to create a three-dimensional effect as users scroll up and down. Images of Dr. Chee and his team feature prominently in the design. A picture of the office serves as the banner image at the top of each page, for example, while a photo of treatment coordinator Stephanie - one of the first staff members patients meet when visiting the office - appears next to the mini-contact form embedded throughout the site.

Content on the website is rich with information about the services at Aesthetic Dental Studio. Video often complements the custom text to demonstrate how certain treatments are performed, while the "Real Patients" section shares before-and-after images of satisfied patients, as well as a brief description of how Aesthetic Dental Studio improved their smiles.

With so many cosmetic and restorative dentistry options available, some patients are unsure which treatment or combination of treatments might be the optimal answer for enhancing their smiles. Dr. Chee has taken steps to eliminate confusion by integrating clear call-to-action (CTA) elements in the new design. Each CTA highlights some of the most common services chosen by patients - from aesthetic lip repositioning to neuromuscular dentistry treatment - and provides a link to the appropriate page enclosed in a high-quality photo.

Dr. Chee introduces several procedures in the videos that form a focal point on the home page. Each clip follows an actual patient's journey through treatment, from the initial consultation to completion of the procedure.

About Aesthetic Dental Studio

Dr. Gordon Chee is a general dentist who performs cosmetic and restorative dentistry. He has been practicing for over 15 years. Based in Calgary, Aesthetic Dental Studio serves patients in Cochrane and other areas of Alberta.

Facebook: https://www.facebook.com/dentalstudio/?fref=ts
Google+: https://plus.google.com/+AestheticDentalStudioCalgary/posts
Twitter: https://twitter.com/SmileMagnet
YouTube: https://www.youtube.com/channel/UC2A8Hox6Rvzr-j8abH90_Yw/videos
Pinterest: https://www.pinterest.com/aestheticdds/

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