Fusion Marketing and The NPD Group Extend their Alliance

    LOS ANGELES, CA, July 19, 2016 /24-7PressRelease/ -- Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, and The NPD Group, a leading global information company, announced the expansion of their strategic alliance to provide the produce industry with a deeper understanding of consumer consumption, shopping behavior and market trends.

The NPD and Fusion alliance combines NPD's extensive consumption behavior research with Fusion's retail expertise and related retail sales analysis to help produce companies and commissions improve their marketing and sales campaigns in a simplified, focused, and concise manner.

"Fusion Marketing's alliance with the NPD Group will help strengthen the produce industry's understanding of consumers' shopping patterns," states Steven Muro, president of Fusion Marketing. "Through careful analysis, Fusion uncovers potential sales opportunities and provides actionable strategic direction. NPD will provide their unmatched expertise on consumer behavior and together we will have greater insight into the motivating behaviors driving purchase decisions and ultimately driving sales."

"Our alliance with Fusion Marketing offers the produce industry the insights and knowledge to make smarter business decisions to drive stronger marketplace results," said Diane Tielbur, president-Food and Beverage Consumption, NPD Group. "With NPD and Fusion providing the business insights, implications, and guidance for actions, we can help all the players in the produce supply chain achieve their core business goals."

Produce companies and commissions will benefit from NPD and Fusion's joint effort and expertise, as both companies will work together to provide the industry with market intelligence, consumer insights and retail trends through detailed research studies and analysis.

ABOUT FUSION MARKETING
Fusion Marketing partners with fresh produce suppliers, associations and retailers to increase sales at retail. Fusion uncovers growth opportunities and turns them into information-based, market-ready solutions that are customized to each client's unique business needs. Every project is supported by Fusion's experienced team to provide the highest level of expertise and dedicated client support. fusionmarketing360.com

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world's leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup

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