All Press Releases for September 16, 2016

TANDA Modern Introduces New Range of Organic Candles

Unique and in-vogue organic candle collection



    HAWTHORNE, AUSTRALIA, September 16, 2016 /24-7PressRelease/ -- The TANDA organic candle has three key elements that make it unlike any other organic candle offering; unique, considered branding, a natural wood wick and a full-bodied range of five or more 100% organic scents

Alyson from TANDA started her exquisite, organic candle range from scratch after she grew tired of not being able to find organic, full-bodied scents outside the realm of pure lavender, vanilla or -gasp- frangipani.

Alyson also wanted to avoid the department store route, where candles are simply shelved as amongst other unoriginal homewares, which is why Watershed Union is one of the few stores where you'll find the TANDA organic range.

The complex scents in TANDA's organic range take the nose on a never-ending journey, much like the legendary myths they are named after. Andromeda, Cetus and Perseus are all star constellations and characters from Greek mythology.

The story goes that the King's beautiful and high-spirited daughter, Andromeda was the envy of her mother and when their city faced peril, Andromeda's mother found an opportunity to sacrifice her daughter to the sea monster, Cetus. Perseus, the demi-god then rescued Andromeda from Cetus and as nearly all fables go, Andromeda and Perseus lived happily ever after.

If one had to draw any comparisons to modern day, the organic candle range from TANDA Modern sits happily amongst Watershed Union's other worldly, hand-made homewares to complement any story lover's home.

Alyson has managed to capture these individual characters perfectly in the TANDA organic range. Andromeda is an ultra-feminine scent; think lavender, jasmine and rose geranium. Her hero and lover, Perseus, is the most masculine scent in the collection; cedarwood, ylang ylang, patchouli - a gritty and natural combination which is just how you'd expect Perseus to be after completing his monster-conquering quests.

Cetus, being a sea monster was a little harder to capture but being from the sea, Alyson infused a fresh combination of oranges, mandarin oil and patchouli to complete her organic collection with a gender-neutral option.

These varied scent and story options in Alyson's range are refreshing - and almost create a watershed moment for candles themselves. The simple candle is an honest, classic product that has transpired through the ages, constantly being reinvented to suit personal tastes. This idea of constant reinvention has drawn Alyson to sources of inspiration outside of anything candle-related to produce unique, luxe products that sit on the finer end of Watershed Union's industrial-inspired spectrum.

Alyson considers mid-century modern designers Frank Lloyd Wright and Tom Ford as her main inspirations, which is evident in her branding and high-end presentation of TANDA's organic candle range.

In fact, we dare say the TANDA range is the only unique and in-vogue organic candle collection to be produced by a Melbourne-based maker, hence why it takes the crowning spot amongst Watershed Union's scented homewares.

Originally a vintage industrial furniture store Watershed Union has now expanded to home accessories including lighting, object d'art, soft furnishings such as sofas, chairs, cushions, table linen, bed linen, throws and rugs. Our New York-loft-meets-Hamptons aesthetic is fresh, modern and interesting.

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Bruce Grant
Watershed Union
Hawthorne, Vic
Australia
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