All Press Releases for March 29, 2018

Miyea Kim Celebrated for Excellence in Consumer Behavior Research

Dr. Kim authored "A Study on the Attachment to Power-Symbol Products: Focused on Economic Powerlessness"



Dr. Kim was named senior researcher of the Sungkyunkwan University Business Research Institute in 2018.

    GYEONGGI-DO, REPUBLIC OF KOREA, March 29, 2018 /24-7PressRelease/ -- Miyea Kim has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

A respected voice in the field of behavioral research, Dr. Kim was named senior researcher of the Sungkyunkwan University Business Research Institute in 2018. Prior to obtaining this position, she was a senior researcher with the Sookmyung Women's University ICT Institute from 2015 to 2017. Earlier in her career, she served as an adjunct professor with Sungkyunkwan University from 2014 to 2015.

Dr. Kim began her career as a student at Sungkyunkwan University, where she earned a PhD in business administration and consumer behavior in 2014. A respected voice in the field, Dr. Kim has authored and coauthored numerous works, including " The Effect of Economic Powerlessness on Symbolic Consumption," "Negative Impacts of Forcibleness of Retargeting Advertising on Brand Loyalty," "A Study of the Effect of Social Capital on Consumer's Self-expression and Information Sharing in Social Media," "The Bright Side and Dark Side of Retargeting Advertising," "Text Network Analysis of Financial Information for Consumer Decision Making," and "The Effects of Brand Attachment on Consumer's Quality of Life, Beyond Brand Performance," "Strong Attachment to Heroes: How Does It Occur and Affect People's Self-Efficacy and Ultimately Quality of Life?" She has had her work featured in such professional publications as Information (Japan), Korean Journal of Consumer Studies, Journal of Korean Home Management Association, New Physics: Sae Mulli, and Applied Research in Quality of Life. In the coming years, Dr. Kim intends to contribute to breakthrough research in her field.

Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.

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