/24-7PressRelease/ - January 22, 2008 - 1 develop a phrase or sentence to easily convey your business in a nut shell. This is extremely important when talking to some one face to face and also works great in ads. Remember to keep it simple yet effective. Example, Xyz business offers easy solutions to complex problems.
2 decide what you want your prospect or client to remember most about your business. For example, XYZ airlines is the leading airline in the industry. Again keep it short to many words will only convolute the message.
3 any time you buy anything you want to make sure that you are buying from a creditable source, so you need to demonstrate your creditability. Favorable reviews in a magazine, # of years in the business, how many satisfied customers. Ex McDonalds over a billion served. Short, simple and to the point; I know I know it's getting repetitive but I can't stress it enough, verbal diarrhea will kill a deal faster than you can say broke. This also applies for advertisements, do you think McDonalds knows how to effectively market there product? You bet your ass they do! So why not take note.
4 now for the meat and potatoes, what can you offer a client or prospect? This goes for a product, business opportunity or what ever you're trying to sell. Know your target market and there wants and needs so that you can provide a solution or answer for there need. Ex if you're trying to sell real estate, and you have a potential client you could say xyz guarantees we will sell your house within 90 days or we will pay your closing costs. This offers security to the client in a volatile real estate market.
You guessed it, time to beat a dead horse again. Keep it short and to the point.
5 ABC always be closing just like the movie boiler room, however don't use there trading practices unless you want some really bad karma and desire to do someone else's laundry in prison among other things. Again I don't convey there activity only there acronym ABC. Ok tie downs, tie downs are questions used to get the response you want. Ex doesn't make sense to do business with the leader of the industry? Wouldn't it be great to be your own boss? You get the idea. This my friends works great in person or ads. I hope this information benefits you as much as it has me. I have applied it to my business and have had great success. If you have any questions or comments feel free to email me at weswright@yahoo.com.
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