5 Things About Millennials that DMG Co. Says Entrepreneurs Need to Know

    PROVIDENCE, RI, July 21, 2016 /24-7PressRelease/ -- Millennials (those born between 1980 and 2000) grew up just as the internet and more recently smart phones started to dominate our day to day lives and change consumer habits. When it comes to customer service, statistics show that 34 percent of millennials would rather visit the dentist than call a customer service representative. While the nation's largest living generation loathes speaking on the phone to customer service representatives, they value a good customer service experience. Statistics show that 76 percent of millennials view the customer experience as the litmus test for determining their value to a brand. Most millennials, when questioned, stated that they had switched brands in the last twelve months due to a poor customer service experience.

About DMG Co.: http://www.dmgco.com/about-us.html

Consumers are no longer brand loyal and will switch at the drop of a hat, claims DMG Co. As a firm that specializes in customer acquisition, DMG Co. has outlined the top 5 'need to knows' about millennials.

1. Don't wait for them to come to you
The key to delivering a customer experience that will satisfy millennials is to meet them where they're at. A great platform is social media, 80 percent of millennials would prefer to seek customer support through a social media channel. In the US, millennials use Facebook Messenger in the largest volumes and DMG Co. is encouraging brands to utilize that platform to provide customer service.

2. Use a variety of platforms
Millennials are users of multiple channels and therefore brands and entrepreneurs should be too, explains DMG Co. The firm is urging entrepreneurs to create a support system via email, social media and phone.

3. Capture cell numbers
Despite millennials unwillingness to use their cell to make calls for customer service, cell phone numbers remain the global universal identifier. 51 percent of millennials are willing to share their cell number if they are incentivized to do so. Capturing cell phone numbers opens up SMS communications, which is an extremely powerful service tool. 90 percent of text messages are read within three minutes of being received.

4. Pre-empt the customer service call
According to research by Nuance, 85 percent of American consumers wish to receive proactive service from companies. Almost two-thirds of millennials prefers a self-service, and therefore companies and entrepreneurs need to pre-empt the customer service call. Millennials are an on-demand generation and the companies that capitalise on this to keep consumers updated through apps, texts etc. are able to satisfy expectations.

5. Deliver a personalized service
By conducting all of their marketing and sales strategies face-to-face, DMG Co. is able to deliver a personalized service every time. Millennials demand a personalized service and they expect customer service agents to have access to information on past purchases, address details and delivery addresses to speed up the customer service process and ensure that a personalized service is delivered.

Millennials have been identified as the most brand loyal generation and for the companies and entrepreneurs that are able to implement a seamless customer service, DMG Co. believes that they will experience greater customer retention. DMG Co. is urging brands to recognize the importance of millennial consumers and develop a customer service strategy that will attract and retain them.

DMG Co. is an outsourced sales and marketing firm based in Providence, Rhode Island. The firm utilizes a variety of mediums to represent their clients professionally, whether it's customer service, sales or event coordination. Their portfolio of satisfied clients consists of some of the largest companies in the world, from Telecommunications and Energy providers to Charities. Their teams have developed new programs to meet targets time and time again. As a firm that has a large amount of millennial employees, they have been able to gain a real insight into their expectations and have used that to develop a customer service strategy specifically for millennials.

SOURCE: https://www.salesforce.com/blog/2016/05/5-strategies-to-up-your-custo ... ials0.html

DMG Co. is a personalized marketing solution delivering a high ROI to their clients. For more information Follow @dmgcompany on Twitter and Like them on Facebook.

# # #