STAMFORD, CT, June 09, 2014 /24-7PressRelease/
-- Walker Health Labs, designers of surprising commercial solutions that also make a difference for big social problems, launched foodtweeks last week, a free app that combines weight management with feeding the hungry. Since launching the app, foodtweeks users have donated over 1,200 meals to feed hungry families across the U.S.
Every time a foodtweeks user "tweeks" calories out of their food, foodtweeks makes a donation to a local food bank that provides the same number of nutritious calories to feed hungry families...at no cost to the foodtweeks user.
Since launching, foodtweeks users have tweeked more than 720,000 calories, resulting in better food options for the user. This has enabled foodtweeks to donate over 1,200 meals to food banks across the country.
Posting a tweek via the app on Facebook or Twitter doubles or triples each donation.
"foodtweeks makes it possible for weight-conscious consumers to serve their communities by feeding the hungry...while cutting calories from their favorite foods in an easy, enjoyable way," said Elisa Shannon, foodtweeks Executive Vice President of Partnership Development.
According to Ms. Shannon, foodtweeks' growing nationwide network now includes 28 of the nation's leading food banks from Massachusetts to California.
foodtweeks offers a unique approach to weight management. Users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested "tweeks" that remove enough calories to make a positive difference - but not in a way that changes the taste or leaves users hungry.
foodtweeks maintains a crowdsourced picture database of more than 44,000 small changes that show users how to "tweek" everything from a particular brand of cheeseburger at a national restaurant chain, to grocery store purchases and homemade dishes of every kind.
Jay Walker, the inventor of foodtweeks, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
foodtweeks is committed to increasing the impact of their donations nationally as they continue to develop new partnerships with food banks across the nation.
Foodtweeks is a free mobile phone app that helps people better manage their weight while feeding the hungry at the same time. Its goal is to change the way people view their food while ending food insecurity in America.
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