CHICAGO, IL, October 10, 2009
/24-7PressRelease/ -- A Silver Lining Foundation (ASLF) raised more than $170,000 this past Saturday, October 3 at the fifth annual A Sterling Event, an annual black-tie gala hosted by the breast cancer advocacy organization at the Hyatt Regency McCormick Place. Founded by breast cancer survivor and NBCChicago nutrition expert Dr. Sandy Goldberg, ASLF provides breast cancer resources, including treatment options and support services, to uninsured and underinsured patients.
During the gala, Jewel-Osco president Keith Nielsen was presented with the Evy Award, in recognition of Jewel-Osco's contributions to ASLF and for perpetuating the legacy of Goldberg's late mother Evelyn "Evy" Goldberg. The Evy Award is given each year to an individual who lives by Evelyn Goldberg's philosophy that, "We are all family and we have to help each other through the tough times."
Nielsen then presented Goldberg with a $25,000 check on behalf of Jewel-Osco to support the programs of ASLF. Jewel-Osco has supported ASLF in the past by holding events to pre-qualify women in Jewel-Osco stores for no-cost screening mammograms and through generous contributions to ASLF's Buy A Mom A Mammogram program, which funds the mammograms.
"In his unwavering support of A Silver Lining, Keith has honored the philosophy that my mother lived by, and we are thrilled to work with him and Jewel-Osco," Goldberg said after the check presentation. "Jewel-Osco's continued support is appreciated not only by us at A Silver Lining, but by the thousands of patients we have helped in the past and will help in the future."
Underwritten by Robert and Barbara Sherman for the fourth consecutive year, 100 percent of funds raised at the gala, including proceeds from the live auction and silent auction and check from Jewel-Osco, will support ASLF's three programs.
The event drew 300 guests, who enjoyed passed appetizers and cocktails, a live auction and silent auction, vocal stylings of famed cabaret singer Nan Mason, the beats of Rhythym City and the hosting duo of KISS-FM's Ty Bentli and NBC-5's Ginger Zee.
The energetic live auction was one of the best live auctions in recent Chicago history, led by noted professional auctioneer David Goodman and raising more than $60,000. Coveted packages included once in a lifetime opportunities, like a five-night trip to Hawaii with airfare included; a trip for two to New York's Spring 2010 Fashion Week; a chauffeur-driven outing to a taping of the "Oprah Winfrey Show," followed by a private shopping trip at Bloomingdale's; and a New Year's trip to a private Tuscan farmhouse in Cortona, Italy.
Launched in 2002 by Dr. Sandy Goldberg, ASLF provides cancer related resource information including treatment options and support services to uninsured and underinsured individuals. Since the Buy A Mom A Mammogram program's inception in 2006, ASLF has provided more than 3,000 women with information about and access to no cost screening mammograms. In response to the growing number of women needing follow up testing due to a suspicious screening mammogram, ASLF began funding diagnostic testing in 2007.
ASLF's administrative offices are located at 134 N. LaSalle, Ste. 1218, Chicago, Ill. 60602. The organization runs three cancer related programs: Buy A Mom A Mammogram , the Chicagoland Cancer Information Coalition (CCIC) and The Evelyn Goldberg Center at the University of Illinois Medical Center at Chicago. For more information on ASLF or for tickets to A Sterling Event, please call the ASLF administrative office at (312) 345-1322 or visit http://www.asilverliningfoundation.org.
About Kurman Communications, Inc.
Kurman Communications, Inc. is a Chicago-based public relations agency specializing in lifestyle media relations and events. Media strategists, brand masters, and leaders in social networking, Kurman is celebrating its 25 anniversary this year. To learn more, visit http://www.kurman.com or call us at 312-651-9000.
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
- aslf, breast, cancer, chicago, communications, event, foundation, kurman, lining, non-profit, silver, sterling
Read more Press Releases from Cindy Kurman:Other Press Release Headlines:
