COARSEGOLD, CA, October 19, 2009
/24-7PressRelease/ -- California Bridal Events announced their 2010 International Wedding Festival schedule, which includes Chukchansi Gold Resorty & Casino; Coarsegold (Fresno area), California. The event is scheduled to commence Sunday, February 21,, 2010 from 11am - 4pm.
The significance of this announcement for Fresno wedding industry professionals is that a newly realized, local bridal show will assist them in reaching out to brides and grooms to share their product and services; not only brides and grooms in their usual target market demographic, but an opportunity to reach new market potential that may not have been accessible to individual businesses before. This is achieved through sponsorships and media partnerships with diverse, culturally driven, niche marketing that results in a diverse population in attendance at the bridal show.
Due to budgetary constraints, many wedding industry businesses/providers are forced to rely on mainstream marketing in their usual target market, not realizing potential business in culturally driven, niche marketing. While most businesses would like to utilize any and all marketing opportunities to reach the small 1% of population who are getting married, their budgets just do not allow it. The International Wedding Festival uses both mainstream and culturally driven forms of marketing to achieve a diverse list of attendance, providing new potential for its exhibitors.
Generally speaking, bridal shows are a unique opportunity for wedding professionals to speak to a niche market . The International Wedding Festival takes that one step further. While the market is flush with bridal shows, the International Wedding Festival honors "all things wedding" in a multi-cultural fashion with primary focus on Asian, South Asian, Indian, American, and Hispanic couples, which is reflected in the fashion shows, entertainment, culinary artisan offerings, and decor.
Key Points About IWF & the Wedding Industry:
Only 1% of any given population is planning a wedding/getting married
40% of all brides attend bridal shows
No other bridal show in the area is eclectic in format honoring many cultures through fashion, entertainment, diverse product and service offerings, and varying culinary / confection sampling.
Other cities on 2010 Winter tour: San Jose, San Carlos, Modesto, San Francisco, San Diego, California
Interfaith, merge and civil unions are on the rise and are well reflected at the IWF.
For more information on this event please contact Kimberly Vaughan (California Bridal Events),
209.966.3890, 877.700.BRIDE or Kimberly@cabridalevents.com
ABOUT CALIFORNIA BRIDAL EVENTS
California Bridal Events, a Mariposa-based wedding & event planning company, produces 10-15 bridal shows per year, throughout Central, Northern & Southern California; including the International Wedding Festival, With This Ring Bridal Shows and Lucky Girl Special Events. For more information about events produced by California Bridal Events, visit http://www.cabridalevents.com A schedule of all 2010 Winter Season Bridal Planning Events can be found on the home page.
ABOUT INTERNATIONAL WEDDING FESTIVAL
quoted by Kimberly Vaughan, Executive Producer, California Bridal Events
As many of us have seen through media and statistics, the wedding industry is changing drastically.
An increase in merge and inter-faith weddings have been reflective in unique ceremonies, celebrating multiple cultures and religious values from both the bride and groom, who may descend from two beliefs or cultures and wish to honor both as they become one remarkable couple. Additionally, with a large global market, filled with technologies that allow couples to research marital celebrations across the world, as well as cultural influences in music, fashion, and entertainment, the everyday American couple is excited about incorporating beautiful elements outside of their own customs that emphasize the couple's philosophies and love for one another. This is strongly reflected in reality TV shows, movies, planning websites, and wedding industry magazines.
It is with these industry and social trends that the International Wedding Festival was conceived.
The International Wedding Festival is a place where all things "wedding" are displayed, celebrated, & honored. It is a unique experience filled with wonder and enjoyment for the bride, groom and their entourage.
Placing yourself in the forefront of this eclectic audience will not only cause your business to be center stage with your traditional target market; but quite possibly realize new business as your business is introduced to brides and grooms of other ethnicities.
The International Wedding Festival is alive with entertainment and fashion shows that support our attendee's interests. Whether a white gown, or one filled with vivacious color, brides will find the garment of their dreams that match their ceremonial meaning and purpose.
Culinary artisans are featured at each event to represent flavors of the world. Thematic decor is also well represented through event rentals of the most simple or intricate style. Everything has a unique sense of purpose. Jewelry, DJ, photography, bakeries, florists, officiants, and more will be at the bride's fingertips to provide their service and wares that will make her dream day a reality.
The market is flush with bridal shows driven to reach a single target market. No other event has been realized until the International Wedding Festival that represents the bridal market as a whole. It has respectfully been referred to as, "The Bridal Show with a Pulse."
The International Wedding Festival has reached businesses across the globe that realize the potential of an eclectic wedding planning event. Additionally, our media partners and sponsors enjoy not only representing themselves to their primary target market, but also benefit from a growing audience in newly recognized markets.
Sponsors, such as Sony Entertainment Television Asia, Telemundo, Citadel, Quinceaneras Magazine, Get Married.Com, WedSpace, MW Tux, Macy's and other industry leaders have discovered a platform through the International Wedding Festival that places them before thousands of couples making immediate purchase decisions.
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We notice multiple cultures being well represented in varying genres in the entertainment industry, interest in music, fashion, and other talent spanning the globe and reaching fans from all countries. Our sponsors are attracting these trendsetters through their prominent presence at the shows, realizing new potential for their clients.
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