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Action Cameras on Course to Reach 9 Million Units in 2018

Action cameras continue to remain popular and are expected to carry on this trend through to 2018.
    DUNSTABLE, ENGLAND, July 23, 2014 /24-7PressRelease/ -- Worldwide demand for action cameras reached almost 5 million units in 2013 - which represented annual growth of 47% - and on track to reach 9 million units in 2018, according to the latest research from Futuresource Consulting.

"The USA and UK shared 46% of worldwide demand last year, a drop of 4% share from the previous year, due to stronger growth in other regions", says Arun Gill, Market Analyst at Futuresource Consulting. "The relative importance of outdoor pursuits, propensity to spend on emerging CE categories and the use of social media are some of the main drivers of demand for action cameras."

In 2013, the majority of sales were for consumer applications, such as sports enthusiasts and evidential use, while the remainder was for professional applications, predominantly TV production.

GoPro continues to maintain its position as the dominant market leader, despite a growing number of vendors vying for market share.

"The distribution of action cameras is uniquely lifestyle-centric as opposed to CE-centric, with retailers focused around surfing, skiing, cycling, etc., and generally independent or small chains, as opposed to large chains."

Futuresource expects the worldwide action camera market to continue growing out to 2018, by which point, parts of Europe and Asia Pacific are expected to drive the majority of growth.

This 20 page report provides an assessment of the Worldwide Action Camera market. The report gives forecasts to 2018, profiles the key regions and reviews the latest developments in the competitive landscape, retail distribution and product features. The report is accompanied by a detailed Excel spreadsheet which segments key regions by individual countries.

Notes
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. http://www.futuresource-consulting.com.

Authorised use of information
All information provided by Futuresource in any form is proprietary information that belongs to Futuresource and is protected by UK and international copyright law. Except as outlined below, direct or indirect reproduction of information, in whole or in part and by any means, is prohibited without the express written consent of Futuresource.

Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2014".

Futuresource Media Contact
For industry comment, forecasting and trends contact Andy C Watson on:
Direct Dial: +44 1582 500169
Email: andy.watson@futuresource-hq.com
Web: http://www.futuresource-consulting.com


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Andy Watson
Futuresource Consulting

Dunstable, Bedfordshire
United Kingdom
Voice: 015-82-500-100
E-Mail: Email Us Here
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