NEW YORK, NY, January 25, 2009
/24-7PressRelease/ -- ADCENTRICITY, North America's foremost Digital Out-of-Home media planning and buying firm announced today that is has appointed co-founder, Jeff Atley, to the position of Vice President of Marketing and Business Development. Atley, along with co-founder, Rob Gorrie, is responsible for elevating the company as a leader in Digital Out-of-Home media since inception in early 2007.
As VP of Marketing and Business Development, Atley will be developing strategic alliances and evaluating key value-add services that complement ADCENTRICITY's core Digital Out-of-Home competencies. Multiple advertising and media disciplines are included in the consideration to expand ADCENTRICITY's growth plans for North America and advance the company's media planning and buying services.
"Atley has been a driving force behind our steady growth since the company's inception," said Rob Gorrie, President, ADCENTRICITY. "His leadership and experience has produced incredible results, and we are pleased to see him grow and flourish within the organization."
"ADCENTRICITY always welcomes innovative ideas as part of our growth strategies. I'm very excited to continue exploring new business opportunities and ultimately bring valuable advertising programs to life for our clients," Atley commented.
Atley has held several senior management, sales and marketing positions, and most recently served as vice president sales and marketing in addition to being integral to the development of ADCENTRICITY's media planning and buying software back-end growth.
Prior to founding ADCENTRICITY, Atley owned and operated Vibe Marketing Group, a private sales & marketing consulting firm in Toronto developing brands, business development contracts, integrated marketing programs and co-op strategies with many private and several Fortune 500 companies. Previous to Vibe Marketing Group, Atley was the first executive hire for an international development company specializing in leisure properties. Atley's direct contributions and commitment serving as Sr. VP of Sales and Marketing advanced the company's equity value to over $100M.
Atley resides in Toronto, Canada and operates ADCENTRICITY's office and growing marketing and business development teams. For more information about marketing or partnership opportunities with ADCENTRICITY please contact Jeff Atley at Jeff@adcentricity.com or (416) 669-9763.
About ADCENTRICITY Inc.
ADCENTRICITY specializes in supporting Brands and Agencies in understanding "what works" in Digital OOH media providing brands a "1 Plan, 1 Buy, 1 Bill" solution across North America, resulting in a strategic Digital OOH media plan and buy. As expert Digital OOH media strategists, ADCENTRICITY provides a high-touch service, supported by an advanced media platform and in-depth supporting research, together enabling intelligent and strategic media planning decisions and effective media investments across the Digital OOH medium.
ADCENTRICITY delivers advertising campaigns across over 80 networks and only to the venues and screens that meet the target audience profile and, more importantly, the campaign strategy. Currently ADCENTRICITY is partnered with over 140,000 quality place-based screens in over 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Centers, Transit, Sporting Event and Arenas, convenience stores, Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.
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