/24-7PressRelease.com/ - SAN DIEGO, CALIFORNIA, May 18, 2005 - In today's economy, more people are finding that real job security lies outside the corporate world, in running their own small business ventures. However, these entrepreneurs are also discovering that their small businesses face the same challenges as big businesses - only with less money and fewer resources. One of the biggest challenges, is marketing.
That's where John Kuraoka's "Tightwad Marketing" website comes in. Kuraoka is a freelance copywriter and creative director who has worked on major branding and advertising campaigns worldwide.
At http://www.TightwadMarketing.com, small business owners can learn ways to market themselves with big business savvy. The website contains unaffiliated reviews, educational articles, and downloadable worksheets. The advice is based on more than 22 years of experience in the advertising and marketing industry, customized for small businesses that might otherwise be unable to afford professional marketing counsel.
The best thing about this valuable online resource, is that it's free. Although there is a donations page, Kuraoka says that only a small percentage of the website's users support the website through a donation.
"That's not the point, anyway," Kuraoka says. "TightwadMarketing.com was never intended as a money-maker, or even a break-evener.
"At least, not directly," he adds with a smile.
"My goal in creating TightwadMarketing.com was to help small businesses grow into larger, potentially profitable clients for me," Kuraoka says. "It's good karma, but it's also good business. Bank of America, Wal-Mart, Dell - they all started as small businesses.
"You don't know who's going to be next, especially if you can offer them the guidance they need to market themselves intelligently. Then, when they need to take their advertising to the next level, I'll be in the right position."
And, until then, for small businesses with big aspirations and small budgets, there's TightwadMarketing.com.
ABOUT JOHN KURAOKA:
John Kuraoka is a freelance advertising creative director and copywriter based in San Diego. He serves clients and ad agencies worldwide, developing and writing ad campaigns and sales support materials including brochures and websites. He also has taught classes on advertising, and led workshops on small business marketing.
CONTACT:
John Kuraoka
http://www.TightwadMarketing.com
http://www.kuraoka.com
(619) 465-6100
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