DENVER, CO, October 02, 2009
/24-7PressRelease/ -- Seemingly spontaneous aerobics astounded lunch-goers across the state today when flash mobs broke out at 12:10 p.m. on the streets of Denver, Greeley and Grand Junction. More than 100 flash mobbers exercised their enthusiasm for healthy eating and active living in each city when they suddenly disrobed to display retro, 1980's-inspired workout gear and performed a coordinated aerobics routine.
LiveWell Colorado (http://www.livewellcolorado.org), a non-profit organization committed to reducing obesity by inspiring healthy eating and active living, coordinated the flash mobs to ignite enthusiasm for the launch of its statewide "Challenge," campaign which encourages Coloradoans to challenge each other and their communities to live well.
The campaign will kick off this weekend with billboards, television commercials and non-traditional, out-of-home tactics.
Editor's note: Video and photos are available for download at http://www.livewellcolorado.org/flashmobs.
To learn more about LiveWell Colorado or the campaign, visit http://www.livewellcolorado.org.
About LiveWell Colorado
LiveWell Colorado aims to provide every Coloradoan with access to healthy foods and opportunities for physical activity in the places they live, work, learn and play. This non-profit organization will realize its vision by elevating health and wellness awareness, augmenting funding for the most promising obesity reduction strategies and leveraging investments and resources. With the launch of Colorado's strategic plan, Fostering Healthy People and Places: The Power of All of Us, LiveWell Colorado and its board of directors will implement an aggressive, coordinated statewide intervention to address the human and economic tolls of overweight and obesity and improve the health and well being of all Coloradoans. For more information about LiveWell Colorado, visit http://www.livewellcolorado.org.
Contact:
Shannon Fern
CSG-PR
(o) 303.433.7020
(c) 303.667.3553
(e) sfern@csg-pr.com
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