/24-7PressRelease/ - DEREHAM, UK, December 02, 2007 - The accredited project management and business consultancy providers, AFA, have appointed Kes Phelps SEO Consulting (http://www.kesphelps.co.uk ) to produce and implement a search engine optimisation campaign for their website http://www.AFAprojects.com. Kes Phelps SEO consultancy will work closely with AFA to increase online visibility of the company's portfolio of project management, business consultancy, and training services; using a range of online media including natural search and social media marketing.
Based in Dereham, Norfolk, AFAProjects.com are one of a handful of accredited project management training and consultancy providers. AFA deliver a wide range of scheduled and in-house courses including PRINCE2 training courses, M_o_R Risk Management, MSP Programme Management, Benefits Management and Change Management. AFA only deliver training associated with the Office of Government Commerce's (OGC) management methodologies, which ensures they remain experts in their field.
The AFA website has recently undergone an extensive redesign. Visitors to the website can check availability and book any AFA open course through the improved online booking engine. For an example, visit http://www.AFAprojects.com/training_prince2.asp to see how to book a place on one of AFA's PRINCE2 training courses.
The SEO activity will commence with a campaign to improve on-site conversion rates of visitors to course bookings. Online marketing activities will include natural search engine optimisation for increased exposure on search engines such as Google, Yahoo and MSN. Additional activities will incorporate the creation of display media on social media networks, and increasing brand awareness on major industry portals.
"We're extremely excited that AFA have chosen Kes Phelps SEO Consulting to handle their search engine optimisation campaign," said owner Kes Phelps. "With the right strategy in place there's no reason why AFA can't become a market leader within their niche and we're really looking forward to making their website reach its full potential."
About AFA
AFA has over a decade of experience with Office of Government Commerce's (OGC) Best Practice methodologies. They were early adopters of PRINCE2 project management, MSP programme management and M_o_R risk management.
Current AFA clients include utility and telecoms companies, central & local government departments, hospital trusts, and police forces. For more information on previous work and case studies, please visit http://www.AFAprojects.com.
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