All Press Releases for April 12, 2015

Alba International Review Why Start Ups are Struggling to Grow

Alba International reviews why start-ups are struggling to grow despite the positive economic conditions and recent start-up boom.



    SYDNEY, AUSTRALIA, April 12, 2015 /24-7PressRelease/ -- A recent report stated the economy is currently favourable for SMEs and numbers of SMEs are rising by showing that the number of start-ups rose by 3.7% in the second half of last year, which took the total of active companies to almost 3.14 million. This means that employment levels are up as these new businesses provide new opportunities for work. In turn, this leads to consumer confidence being up, which again drives the economy and leads to good conditions for start-up businesses.

Alba International Pty: http://www.albainternational.com.au

Despite these conditions, it is reported that many start-ups are finding it difficult to grow. Entrepreneurs have to realise their growth ambitions if the economy is really going to benefit from entrepreneurial spirit. Going from start-up to scale-up takes a combination of targeted policy effort, supporting the management of these businesses and also improve access to growth financing. Alba International believes that more could be done to support these entrepreneurs in their missions to grow because some are simply too scared to try and grow and lose the good thing they already have.

Alba International believes that the government is doing more to create options and positive environments for companies that want to grow. The firm believes that it is important for consumers to support SMEs and shop locally to help drive these business' confidence and allow them to grow, therefore creating more jobs and giving back to the economy.

Alba International is an outsourced sales and marketing firm based in Sydney. The firm specialises in developing unique campaigns that are personalised to suit their clients' brands. These campaigns are then taken directly to consumers via face-to-face marketing methods in order to create long-lasting and personal relationships between brand and consumer. The firm's unique sales and marketing services help businesses to obtain the means to grow and to target new markets by researching thoroughly into target markets and demographics in order to create an ideal customer profile. These methods help to generate increased customer acquisition, brand awareness and brand loyalty for their clients as well as delivering a high return on investment. The firm offers their services on a 'no win- no fee' basis which means that their clients are able to use their services with no financial risk to their business, even in times of economic downturn, which again helps their clients to continue growing.

The firm are an exception to this current climate and have managed to grow at a steady pace with new locations due to open in Adelaide and Perth later this year.

Alba International strategically develops innovative direct marketing campaigns that are presented to consumers in engaging methods that are memorable. Follow @AlbaInterPty on Twitter and 'like' them on Facebook.

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Contact Information

James Watson
Alba International Pty
Sydney, New South Wales
Australia
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