/24-7PressRelease/ - CAPE TOWN, SOUTH AFRICA, June 13, 2008 - Known for their result oriented online strategies, AlterSage is approached by clients who wish to implement effective online marketing strategies that will increase their online brand awareness and also sales from their existing websites. AlterSage is reputable in the industry for applying customized strategies effectively and delivering on client requests in competitive niches internationally.
"There are still so many gaps in the South African online space, and I know that because of the seeming lack of Netucation (online education), there are many online marketing cowboy-companies who take advantage of their clients for a quick buck. Unfortunately this leaves a sour taste in the mouths of most companies who have experienced these tactics. Needless to say this severely impacts efforts for ethical online marketing companies who are focussed on results for their clients" states Christine da Silva, Founder of AlterSage. She believes that transparency and open knowledge sharing with their clients is the way forward and the only way in which to prove expertise.
To bring about the shift in perception around online marketing methods, Christine has involved herself with many local industry events and networking groups. She is also an industry contributor for TechLeader.co.za, a component of ThoughtLeader.co.za, both Mail and Guardian initiatives. Tech Leader provides an interactive platform for readers and contributors to debate, discuss and comment on articles posted.
AlterSage actively participates in developer garages and workshops including: Joomla! day, WordPress, WordCamp and Facebook Developer Garages. Networking events include 27Dinners, GeekDinners and co-hosts the OpenCoffee Club in Cape Town with FormFunction and founder Eric Edelstein. OpenCoffee is an opportunity for entrepreneurs, professionals and investors to network and discuss new business ideas, and takes place the first Thursday of every month at selected venues.
An active member of the Ernst and Young Toastmasters, Christine also speaks at local industry related conferences, hosts workshops and consults to corporate teams directly.
Maintaining the same philosophy with the AlterSage team, aptly named the 'Sages', she has encouraged weekly internal workshops hosted by a relevant member of the AlterSage team on their field of expertise. The aim of these workshops is to cultivate the Sages into well-rounded industry gurus. Daily knowledge updates through RSS feeds are compulsory to stay up to date on latest developments in their ever evolving industry.
AlterSage's services include search engine optimisation, pay per click advertising, web copywriting, usability and conversion analytics and advisory, brand building and reputation management, affiliate marketing, email marketing and consumer generated media and social network marketing to name just a few.
For more information on AlterSage, visit our website, http://www.altersage.com or join our group on Facebook, http://www.facebook.com/pages/AlterSage/5956523555?ref=ts, in order to keep up to date with the events we are organising or attending.
AlterSage
18 Roeland Street
Cape Town
South Africa
8001
[office] (+27 21) 462 0036
[email] info@altersage.com
http://www.altersage.com
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