/24-7PressRelease/ - PLAINSBORO, NJ, August 23, 2007 - American Beauty Supply, manufacturer of the popular Sedu Flat Irons and other heat styling products has announced its plans to extend their line by adding Sedu Professional Stylijng Iron Cleaner to their product assortment.
"We introduced the product because of the void in the market for a cleaning solution designed specifically for ceramic heat styling tools", say's flat iron aficionado and beauty industry veteran, Richard BenBassett, Vice President of American Beauty Supply.
The new Sedu Professional Styling Iron Cleaner quickly and easily removes caked and burnt on styling product residue from any curling or flat iron. The spray on safe non-toxic formula is safe for all flat iron and curling iron plates.
"Styling products build up over time and burnt on styling product deposits can coat the irons plates slowing down ironing making the iron "drag" through the hair", says BenBassett. Sedu's advanced Professional Styling Iron Cleaner removes this coating in seconds and lubricates the plates to make the iron glide.
"We've had a lot of success with our heat styling tools" says BenBassett, "it's really exciting to launch a product that will help extend the life of heat styling appliances and help keep them performing at their peak.
"One of the most frequent questions we get from customers is what to use to clean their heat styling tools", says Noelle Morgan, Merchandising Manger at beauty retailer Folica.com.
BenBassett, announced the new Sedu Professional Styling Iron Cleaner would be carried exclusively through select distributors and online through internet retailer Folica.com, earlier this morning.
About American Beauty Supply
Since its inception, American Beauty Supply has positioned itself as a manufacturer of only the finest personal care products. Creating top-of-the-line tools of the trade for both consumers and professional stylists, without comprising quality, is their proudest accomplishment.
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