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All Press Releases for August 16, 2007 »
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American Beauty Supply Launches New Sedu Beach Beauty Sea Salt Spray
Sedu Beach Beauty Sea Salt Spray is similar product to the long discontinued John Frieda Beach Blonde Ocean Waves. Beach Beauty is for the creation of styles that allow for tousled loose, irregular waves or a sexy "mussed" have finish. Perfect for those who want the sexy beach look hair year round. 
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    /24-7PressRelease/ - PLAINSBORO, NJ, August 16, 2007 — American Beauty Supply, manufacturer of the popular Sedu appliances and finishing products has announced its plans to extend their finishing product line by adding a new styling product to their assortment. From Jessica Alba to Ashlee Simps0n and Lindsey Lohan, the surf babe is the hottest look around, and has always been associated with sex appeal. This fall now any woman can have the same look.

New Sedu Beach Beauty Sea Salt Spray builds volume as it creates random, undone texture. The sea and the beach are the best therapy for both body and mind, and we took our inspiration from the sea and the beach to create Sedu Beach Beauty Sea Salt Spray" "explains Richard BenBassett Vice President of American Beauty Supply.

"Women love that just left the beach look and now every day can be a day at the beach" BenBassett says. The Leave-in formula delivers a shimmery, ripple effect allowing the creation of styles that allow for a tousled, loose, irregular waves or a sexy "mussed have finish. Perfect for those who want the sexy beach look hair year round. New Sedu Beach Beauty Sea Salt Spray can be used with all shades of hair color while light conditioning oils give the hair texture.

Richard BenBassett, announced that the new Sedu Beach Beauty Sea Salt Spray would be carried exclusively online through internet retailer Folica.com and at select salon and spas nationwide.

About American Beauty Supply
Since its inception, American Beauty Supply has positioned itself as a manufacturer of only the finest personal care products. Creating top-of-the-line tools of the trade for both consumers and professional stylists, without comprising quality, is their proudest accomplishment.


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Press Release Contact Information:
Richard BenBassett
American Beauty Supply

Vice President
10 Schalks Crossing Road #501-332
Plainsboro, New Jersey
USA 08536
Voice: (609) 240-6289
Fax: (609) 860-8432
E-Mail: Email us Here
Website: Visit Our Website
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