BOCA RATON, FL, September 05, 2009
/24-7PressRelease/ -- ion interactive, the leading provider of landing page software, today announced that within its first 3 months of testing, LiveBall client American Greetings achieved a 20% reduction in customer cost-per-acquisition. The $1.7 billion leading manufacturer of innovative social expression products was able to move from a single landing page to over 40 unique landing pages, each context-specific to its source of traffic. Using LiveBall, American Greetings was able to speak to each segment much more specifically, and increase conversions despite economic fallout that actually reduced the flow of traffic.
After a few months of ion's full-service landing page management, American Greetings now runs their landing page program on their own, using the LiveBall platform to easily create, test and optimize in real-time. Over their first five months using LiveBall, the American Greetings online marketing team has created over 700 unique landing pages, tested across hundreds of unique sources of traffic.
According to AG Interactive Marketing Manager Tessa Fraser, "There's so much flexibility in the templates. We run 13 or 14 tests simultaneously at any one time and get quick, actionable learning. And we've easily extended LiveBall with additional brands like BlueMountain and PhotoWorks."
The real-time testing and analytics in LiveBall ensure traffic arrives at the best performing landing page for each unique traffic source. Fraser says "As soon as we get statistical significance on a test, we drive immediately to a champion in real time. On Mother's Day alone, the real-time change in traffic splits resulted in over $45,000 in incremental revenue. That's revenue that would have been lost without LiveBall's actionable, real-time approach.
"We're delighted with the results American Greetings has achieved with LiveBall," said Anna Talerico, ion interactive Executive Vice President, "And we're looking forward to seeing them continue increasing conversions in 2010 and 2011—as we are for all our clients. Since the launch of LiveBall, our clients have consistently converted at 3x the industry average. They're using our LiveBall platform to drive real business ROI at scale."
Fraser sums it up, "LiveBall gives us incredibly fast speed to market and learning. It's a visual tool that lets us focus on what's working to improve our results."
about American Greetings
American Greetings Corporation is a leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The company generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. American Greetings has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc., the company's online division.
about ion interactive
Founded in 1998, ion interactive (www.ioninteractive.com) is the leading provider of advanced landing page software that maximizes PPC, email and online advertising performance. ion's groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion's clients include Fortune 500 companies and start-ups in a range of industries including software/hardware, consumer packaged goods, manufacturing, publishing, education and utilities. The company is privately held, with offices in Florida and Massachusetts.
About ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion's groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices.
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