/24-7PressRelease/ - CHINO, CA, February 13, 2008 - American Tire Corporation (ATC) is pleased to announce that its Colorado brand OTR tires have entered into Asian market from the beginning of 2008.
Several containers of Colorado brand 35" and 49" OTR tires have been shipped for users in South Asia and Middle East. Dozen of containers of such tires and larger will be shipped to the same area in the first quarter of 2008.
This is the first time for ATC to contribute directly to Asian countries. This market is previously occupied by Japanese, French, Russian and Chinese tires. According to the current market of OTR tires in Asia, Russian and Chinese tires are successively losing their traditional market. ATC will possibly export more than US$100 million's Colorado OTR tires to Asia in the coming 10 months.
Of course, the entry into Asian market is an opportunity, but also a big challenge, for ATC because ATC will have to take measures to directly face the competition from France and Japan in that continental.
However, ATC is confident in its presence in Asia. With supports from the U.S. government and ATC's engineers, Asian users will see Colorado OTR tire advantages accordingly.
With objective to become the largest and best manufacturer for 63" and 57" tires, American Tire Corporation is a well-established US OTR tire manufacturer which has had several "firsts" in the OTR tire industry. For more information, please check its website http://www.americantire.us.
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