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All Press Releases for February 16, 2009 »
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An Apparel "Revelation" for the New "ME" Generation of Women
Revelation by M.E. introduces it's debut collection of convertible day to evening dresses for Summer 2009. Each dress can be worn up to five different ways and include detachable sleeves, adjustable hem lines, and reversible patterns. 
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    SAN FRANCISCO, CA, February 16, 2009 /24-7PressRelease/ -- Women these days are climbing the corporate ladder and entering the ranks of six-figure earners faster than they can change their hairstyle. So who has time to go home to change outfits? These women demand that their wardrobes work just as hard as they do, and they refuse to carry their closet in their shoulder bag. Revelation by M.E., a San Francisco-based design team, has created a line of of day-to-evening office and cocktail appropriate dresses targeted to the needs of today's power woman.

"This collection is for the woman who practically lives out of her car," described Myrda Monasterial, co-designer for the brand whose name stands for the "M" in "M.E." "She doesn't have time to go home and change because she's too busy climbing the corporate and social ladders."

"So we have incorporated convertible or detachable details which completely change the look or silhouette of the same dress," added Eloisa Serrano, Revelation by M.E. co-designer, whose name stands for the "E." "This is also perfect for business travelers to reduce their luggage weight as one dress can be worn up to five different ways."

Trendsetters beware - only 100 dresses per style and color are available for the debut collection of five silhouettes so buyers are encouraged to act fast. Each of the five designs is produced locally in San Francisco from modal, a textile which creates less waste than cotton or polyester, so eco-conscious gals of the new "ME" generation can continue to feel good about looking good.
Styles include reversible garments, detachable sleeves, adjustable lengths, and convertible belts and sashes. A soft and feminine palette of spring greens, dusty charcoals, glowing neutrals and ocean blues compliment patterns of dramatic stripes, swirling waves and climbing florals.

To view the complete collection please visit http://www.revelationbyme.com or http://www.altitudepromotion.com. For wholesale and media inquiries, please contact Karri Ann Frerichs, Altitude Promotions at +1.402.490.2579 or info@altitudepromotion.com.

About Altitude Promotions

Altitude Promotions provides retail buyers and fashion editors a one-stop solution for locating emerging fashion designers and accessory designers with innovative collections in the San Francisco Bay Area. For further information , please contact us at info@altitudepromotion.com.


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Karri Ann Frerichs
Altitude Promotions

Fashion Brand Specialist
626 Pine St. Suite 402
San Francisco, CA
United States 94108
Voice: 402-490-2579
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