/24-7PressRelease/ - CHICAGO, IL, September 05, 2008 - Management at the 11-year old Anthem Marketing Corporation announced today a new name for their growing business. Anthem Marketing Solutions debuts today, and the corporate name change coincides with the launch of the company's new website at http://www.AnthemEdge.com.
The name change and new corporate site signify an important inflection point in the company's growth trajectory. In addition to executing marketing and media strategy for clients, Anthem has expanded its approach to include a broad suite of product solutions designed to enhance client marketing efforts, augment accountability, drive ROI and identify incremental opportunities for growth.
Additionally, with the new site and name comes a new tagline — Intelligent Marketing Investment — mirroring the direction in which the firm guides its clients.
"It's a tough business climate, and marketers are being tasked to do more, and be more accountable, with less," said John Keenan, Anthem's Managing Partner, and chief strategist for the firm. "Our team's collective experience, hands-on approach and proprietary marketing solutions help us give our clients a competitive edge in a complex and changing marketing environment. Thus our new domain of http://www.AnthemEdge.com, that ties in to our expansion and re-branding efforts."
Anthem develops client-specific strategies that drive long-term, profitable customer relationships, helping clients maximize each marketing dollar spent. The firm's work builds on a foundation of expertise in loyalty marketing and customer-focused strategy, and the disciplines of direct and database marketing.
For more information and details on Anthem Marketing Solutions, visit the new website at http://www.AnthemEdge.com or contact Stephanie McAndrew at 312-441-0382 X104.
About Anthem Marketing Solutions
Anthem Marketing Solutions is a marketing and media strategy firm, specializing in providing customer-focused analysis and solutions for marketers. Anthem partners with clients to analyze needs, craft solutions and deliver plans to drive profit and revenue streams via direct marketing, database marketing, and customer relationship management strategies. Anthem works with B2C and B2B clients in a variety of industries. Headquartered in Chicago's West Loop, Anthem's clients range from Fortune 100 firms to start-ups in locations across the U.S.
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