/24-7PressRelease.com/ - February 16, 2005 - BOSTON...Aquent today announced the launch of a new Web site, The Business of Touch [http://www.businessoftouch.com], designed specifically to help business professionals create good first impressions with people from other cultures. The site demonstrates, through animated characters, the proper etiquette for successful greetings in nine languages and fifteen countries, including the United States.
"With nearly seventy offices operating worldwide," says Christina Jackson, brand manager in Aquent's Brand Communications department, "we are aware of the many cultural differences in the way business greetings are exchanged. We created this Web site to serve as an informative, visually dynamic tool that would allow us to share this knowledge with our global clients and business professionals everywhere."
Aquent retained the award-winning firm, Heller Communications, to create {http://www.businessoftouch.com]. "Cheryl Heller has extensive experience in developing strategies and communications for cross-cultural audiences, as well as a strong passion for work that celebrates diversity," says Jackson.
Treated somewhat tongue-in-cheek, with humorous animation by internationally recognized American illustrator and graphic designer Paul Davis, Business of Touch gives site visitors practical tutorials on the very serious business of how to greet and take leave of associates from other cultures. Behaviors such as eye contact, when a kiss is appropriate, whether or not to offer a handshake to women, general body language, and personal space distances are several of the topics covered for each country.
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EDITOR'S NOTE: To view the site, go to [http://www.businessoftouch.com]. For graphics, contact Judith King, 818-985-7186 or jking818@adelphia.net. For more information about Aquent, please contact Christina Jackson, 617-535-5095 or cjackson@aquent.com.
About Aquent
For nearly twenty years, Aquent has led the way in helping businesses master the ability to generate marketing and communications from within. From its inception in 1986, this marketing services company has pioneered consulting, outsourcing, and staffing solutions that enable clients to build their internal marketing and communications capabilities. Providing unmatched resources and expertise through its network of nearly seventy branches worldwide, Aquent today helps thousands of companies make the most of their people, processes, and technology. Aquent, [http://www.aquent.com], is headquartered in Boston, Massachusetts.
About Heller Communications
Heller Communications is a strategic branding and creative company with unmatched experience across the entire range of marketing strategy, design, and advertising. [http://www.hellercommunicationsinc.com].
About Paul Davis
American illustrator and graphic designer Paul Davis's distinctive work has appeared in most major magazines in the United States and abroad, as well as on billboards and in movies and television.
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