QUINCY, MA, January 11, 2010
/24-7PressRelease/ -- "Baby Boomers are all alike!" Most advertising and marketing professionals are savvy enough to know that statement is just not true. The South Shore Ad Club expands upon that topic with a special presentation entitled "Baby Boomers - From Myth to Magic" on Wednesday, January 27, 6 p.m. at Granite Links Country Club, Quincy.
Tom Gorski, Lynn Schweikart and Laura Willis of Gen-Sights will explore the 10 biggest Boomer myths, uncover key core truths and lay the ground work for some branding magic that can help you design products, develop strategies and create communications that will resonate with the Boomer generation and help your business boom.
The Baby Boomer generation ranges in age from 47 to 64, and includes more than 77 million Americans. While Boomers represent 28 percent of the U.S. population, they account for 77% of all financial assets, with an estimated $2.2 trillion in spending power. Yet too many marketers fall prey to the myths that keep them from connecting with this valuable audience.
The price of admission is $30 for non-members, $20 for members. Light refreshments and hors' d'oeuvres' will be served. Copywriters, graphic designers, Web designers, ad agencies, PR agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.
About the South Shore Ad Club
The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It's the club's mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.
Space is limited. To RSVP, please contact Mary McElroy, McElroy Associates,
(781) 383-0505 or info@mcelroyassoc.net. Payment for this function can also be made on-line http://www.SouthShoreAdClub.com. Cash or checks will also be accepted at the door.
About PR Works
Serving small to mid-sized clients, we often act as a "quarterback" to generate "new business" on a consistent basis. We look at what tools are necessary to surround your best potential customers with positive messages.
In addition to creating "news" opportunities, we are marketers and writers. Thus, we take a look at the "big picture" of how to generate new business for you. This might include new sales materials, publicity, a direct mail campaign, a micro telemarketing unit, or updating the content on your website.
Our clients seem to like the fact that:
1. Seasoned professionals work directly with them and on their account.
2. Our bandwidth of contacts rivals the big boys.
3. Our fees are reasonable.
4. We are almost human compared to our competition.
PR Works for you to generate new leads, greater visibility and new opportunity thru:
Strategic PR planning
News Releases
Feature Stories
Newsletters
Brochures & Sales Materials
TV & Radio Appearances
Media Coaching
Case studies
Grand Openings
Advertising
Telemarketing
Website strategy and content
Direct Marketing
PR Works. Allow us to show you how it can work for you.
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