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All Press Releases for July 14, 2011 »
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Ark Music Factory's Lexi St.George Launches Wowwee's Paper Jamz Pro Jam Series Microphone

Ark Music Factory's teen protege Lexi St.George lands her first major commercial deal for WowWee's Paper Jamz Pro Jam Series Microphone. They feature Lexi and her debut single and video "Dancing to the Rhythm."
 
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  • <strong>Ark Music Factory's Lexi St.George lands her first major commercial deal for WowWee's Paper Jamz Pro Jam Series Microphone. They feature Lexi and her debut single + video "Dancing to the Rhythm."</strong>
    LOS ANGELES, CA, July 14, 2011 /24-7PressRelease/ -- ABC's Good Morning America and Ark Music Factory's teen protege Lexi St.George, who GMA launched on its "One Week to Hit it Big: Pop Star" series, has landed her first commercial deal. The Palmdale, CA teen will appear in TV ads for WowWee's Paper Jamz Pro Jam Series Microphone. The ads feature Lexi and her debut single and video "Dancing to the Rhythm."

"We were impressed by Lexi's talent, her sincerity, innocence and her fresh, wholesome approach as she's been catapulted up the star ladder," says Marc Rosenberg, Spokesman of WowWee USA, Inc. "She's ideal for the new Paper Jamz line--a girl who nurtured her dream from singing with a hairbrush to a national TV debut." WowWee will support the Paper Jams Pro Jam Series Microphone with a multi-million dollar marketing campaign.

"I'm speechless with gratitude," Lexi adds. "This whole experience has been so overwhelming and humbling. I thank WowWee for choosing me and am looking forward to making my commercial debut with the Paper Jamz Pro Series Mic!"

The Paper Jamz Pro Series Microphone helps kids of all ages sing like a pro. Users transfer popular tunes--hundreds to choose from today directly--from their existing music files onto their Pro Microphones. Onboard controls offer the vocalist "perfect pitch," chorus, harmony, vibrato and other vocal effects, which are played back through the Mic's own speaker. The Paper Jamz Pro Series Microphone MSRP is $29.99 and is available at Wal-Mart now, and other stores such as Target, Toys R US and Kmart later this month.

WowWee's Paper Jamz guitar was one of the world's most popular toy debuts last year, selling over 4 million units worldwide and delighting kids and adults around the globe.

Ark Music Factory and Good Morning America recently embarked on a campaign to find, develop and deliver a hidden pop music talent--in one week--and chose Lexi after an exhaustive search. GMA hosted the world premiere of Lexi's debut music video, "Dancing to the Rhythm," June 30, http://abcnews.go.com/GMA. The video is also featured on Ark Music Factory's website and is blowing up on YouTube. http://www.youtube.com/watch?v=9UCdcW0RgII

Credits:

Photo: Randall Michelson
http://webpictures.emgpr.com/Ark%20Music/_RMP9878BB%20mic%20low.jpg
www.rmpix.com
styled by Avo Yermagyan
TOP: ISABEL LU
BLAZER: PLASTIC ISLAND
RING: ROYAL ASSCHER
BANGLE: JULES SMITH
JEANS: NINE IN THE MORNING
BOOTS: VINTAGE SKETCHERS
www.avoyermagyan.com

Platform Media Group (PMG) specializes in food and beverage, consumer products, filmed entertainment, hospitality and media properties, and counts Blue Angel Spirits, Koloa Rum, AFI, Neoclassics Films, Porta Via and Vintage Bar Group among its clients, as well as undertaking production, film and branding work at Sundance and other industry convocations annually. PMG, Evolutionary Media Group, and Period Media recently formed a joint venture, The Communications Partnership. This joint venture brings together seasoned professionals from all arenas of communications disciplines in a potent combination of talent, experience, enthusiasm and client service.



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