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LITTLE ROCK, AR, June 03, 2016 /24-7PressRelease/ -- In the pursuit of keeping costs as low as possible, many businesses have tried to standardize as much of their daily service delivery as possible. But the risk is that such businesses often become too mechanistic in their service. Sales and marketing firm, ARMI, Inc. believes that in order for a brand to build a solid customer base, they must ensure that the customer experience is exceptional at all times.
About ARMI, Inc.: http://armilr.com/about-us/
The customer experience has never been so important to businesses, yet many firms seem to have lost sight of their customers' needs. Efficiency is a huge challenge for businesses, however the drive for efficiency can jeopardize good customer service. Customers are not generic and therefore it is critical that companies recognize this and respond flexibly to different customer types and behaviors. The art of good business is in achieving a high level of effectiveness with efficiency; thereby delivering the right service for the customer, while remaining cost-effective.
In a recent online article on huffingtonpost.com ('5 Steps Towards a Better Customer Experience', published on 18th May 2016), 5 steps to ensuring that the customer experience is positive were listed. ARMI, Inc. reviews these below.
1. Start with who you know - existing customers are the ones who drive the business forward
2. Construct a real-time view - look at all areas of the business where the customer may be communicated with and ensure there are no gaps in the service provided
3. Assign a value for interactions - identify the interactions that are most critical to the customer and prioritize them
4. Execute a value impact analysis - this will fill any gaps that have a wider impact on the business
5. Prioritize and plan for a better experience - short-term wins are critical to show progress, but long-term planning is more sustainable for the future of the business.
Located in Arkansas, ARMI, Inc is an outsourced sales and marketing firm. The firm provides clients with cost-effective and innovative marketing solutions, which allows them to expand business activities into new target markets, boosting sales revenues. In addition, their face-to-face marketing techniques create a positive and unique customer experience.
ARMI, Inc. believes that to differentiate a business in today's marketplace, it's extremely important to create a customer experience that is relevant and establishes a strong connection with the target market. The firm state that it is not just about good customer service and serving basic needs; it's about creating a great customer experience that they'll get excited about and that connects the customer with a brand. ARMI, Inc. state their final point that to create an outstanding customer experience, the firm must keep in mind the entire consumer journey - pre purchase, purchase and post purchase.
ARMI, Inc. specialize in a personalized form of marketing which leads to a high ROI for their clients. For more information Follow @ArmiIncAR on Twitter and Like them on Facebook.
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