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"We selected MobileSmith for our multi-app rollout strategy because it provided a superior combination of scalability and customization" - Michael Bush, President and CEO of Civitas Media
RALEIGH, NC, November 19, 2013 /24-7PressRelease/ -- MobileSmith, a leading provider of mobile software solutions for enterprise customers, announced a simultaneous rollout of 80 native apps for its customer Civitas Media, a multi-channel information and publishing company operating in eleven states.
Anticipating an exponential growth in mobile traffic, Civitas Media saw the need to make its content available via native smartphone apps. The MobileSmith app development platform was chosen to rapidly design, build, and deploy dozens of native apps for both iOS and Android smartphones in a short time frame.
"We selected MobileSmith for our multi-app rollout strategy because it provided a superior combination of scalability and customization. The ability to build and deploy dozens of customized native apps without writing code will add to Civitas' power to provide the right content at the right time to its mobile readers," said Michael Bush, President and CEO of Civitas Media.
"The MobileSmith team was delighted to partner with Civitas Media in this ambitious project and deliver all 80 apps for both iOS and Android for maximized customer engagement," said Robert Hancock, MobileSmith VP of Sales." Going forward, Civitas can further expand its mobile strategy through unlimited reuse and customization, as well as easy management of its mobile portfolio."
Click here to download the case study: Around the World in 80 Apps
MobileSmith is a complete cloud solution for enterprise mobility and a patents-pending SaaS platform that allows creating and deploying custom, native apps for iOS and Android smartphones and iPad tablets without writing a line of code. The platform also serves as a back-office for secure management of your entire portfolio of apps and real-time content updates. Streamlined workflow and app versioning makes MobileSmith a perfect solution for your enterprise app store.
Civitas Media is a dynamic multi-channel local information company encompassing over 100 publications, many of which have served their communities for over a century. The company operates across 11 states including North Carolina, South Carolina, Ohio, Illinois, Missouri, Virginia, West Virginia, Pennsylvania, Georgia, Kentucky and Tennessee, and publishes 35 daily, 28 weekend editions and 63 weekly publications for a combined circulation of over 1.6 million.
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