TUCSON, AZ, August 20, 2009
/24-7PressRelease/ -- ArtFire.com, the premier handmade marketplace, has launched a new feature allowing shoppers to search items on the site based on color. With the Shop by Color feature, customers can sort search results by any color and use keywords to narrow down results to find that one special item.
This feature allows shoppers to browse the site in a much more natural way which can be appealing to customers with little or no experience buying online. Sellers can set an item's color when listing, or use the site auto scanner to determine the dominate color of the piece. This way, shoppers can search for an item based on keywords and color in a way that is similar to how they shop for items offline.
"Many people can be hesitant about buying something online, and we wanted to change that," said John Jacobs, President of ArtFire.com. "With Shop by Color, we're giving customers one of the benefits of shopping offline on an online venue."
The Shop by Color feature is just another way ArtFire makes shopping handmade easier for customers. This feature can be found under the search link at the top of any page on the site.
More about ArtFire.com
ArtFire is the fastest growing marketplace in the handmade industry, with members based all over the world. On ArtFire, artisans can open up their own customizable storefront from which to operate their business completely free of charge. They can also interact in the community and even work with developers to help build the kinds of features handmade sellers need. With more than 30,000 members and 300,000 items currently listed for sale on the site, ArtFire has grown tremendously in the nine months since it went live. By building in features for buyers to search the site based on color, ArtFire is helping make the shopping experience easier and more enjoyable for customers on the site, which will in turn help their members be successful.
For more information, please contact:
Tony Ford, Executive Vice President of Marketing
ArtFire Inc.
1-877-688-2323
http://www.artfire.com
About ArtFire
ArtFire is the premier online marketplace for handmade products designed by artisans around the globe. Our free community is designed for artisans to buy and sell their works, while celebrating unique handmade items and designs.
It is always free for buyers of handmade products to search through our listed artisans, buy, or request for items to be specially made. No matter if you are looking for local handmade crafts, or handmade products from artisans around the world, Artfire.com is the marketplace for you.
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