As Summer Edges Ever Closer, Fitflop Sandals Regain Top Spot as the Nation's Preferred Toning Shoe

    HERTFORDSHIRE, ENGLAND, May 12, 2010 /24-7PressRelease/ -- Since summer 2007 FitFlop sandals have been the summer toning shoe of choice rising to the top of the bestseller lists each year as the warmer months approach. They have received critical acclaim for their style and the health and toning benefits they provide to the body.

The secret of the success of Fitflop sandals lies in the breadth of their range, which now caters for all occasions with a range and choice of colours to suit any outfit. Whilst many common brand names provide shoes with toning benefits, only Fitflop have developed their technology without compromising style. There are few brands of toning shoe that have customers buying purely for style with the toning and health benefits an added bonus.

For most however, it is the boost to health and toning which is the major attraction with these innovative shoes. The sandals make important postural changes to the body which trigger nerves to increase the level of muscle activity in the legs, providing extra toning to the whole of the lower body. The sandals return the body to a more natural barefoot walking pattern which eases stress on the joints of the legs and the lower back. They remain the most stylish posture correcting shoes which have been released and add style to an otherwise unfashionable therapeutic shoe market.

www.Fitnessfootwear.com remembers the launch of the Fitflop sandals back when they started the trend for lifestyle fitness which has been much copied since. "They are the original toning shoe and have been a firm favourite with our customers since their launch 3 years ago," claims Adam Smith. Whilst much copied, few can compete for style and versatility. The suede FitFlop Oasis range offered a more stylish model suitable for more formal occasions and for extra glitz and glamour the metallic sequinned FitFlop Electra range has won many fans. For a more casual evening, the FitFlop Gogh sheepskin slipper range carries over the postural enhancing benefits and comfort for wear around the house.

The recent surge in popularity of toning trainers appears to have rubbed off on the designers at Fitflop, who have recently announced that FitFlop SuperTone trainers will be released for sale this August. The first venture into toning trainers has required some redesign work and has seen the microwobbleboard slimmed down to create a more low profile model more suitable for trainers. This is also the first venture into a men's range, with Fitflop previously only offering women's models.

Fitnessfootwear.com believes that with the new range of stylish trainers and the suede and leather FitFlop SuperBoots due in September are likely to see Fitflop remain at the top of the toning shoe bestseller list throughout 2010. The popularity of the FitFlop Mukluk sheepskin boots and enquiries from men seeking toning shoes is a good indication that the expansion of the footwear range will be very well received by customers.

For up to date information on the new Fitflop summer releases and for advance details of the trainer and boot models visit http://www.fitnessfootwear.com/c-194-fitflop.aspx for further information.

# # #