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ASD partners with STS Instrument Co. to Expand Mining and Industrial Reseller Network in China

Partnership enhances mineral analysis exploration and production operations for customers throughout the region
    BOULDER, CO, August 22, 2013 /24-7PressRelease/ -- ASD Inc., a PANalytical company and the global leader in high-performance NIR analytical instrumentation and material analysis solutions, today announced its expansion in China's mining and industrial markets with the addition of reseller Beijing STS Instrument Co., Ltd. This partnership will expand ASD's presence in the mining and industrial markets of the People's Republic of China through sales of near-infrared (NIR) analytical instrumentation.

STS joins ASD's reseller network to distribute the TerraSpec mineral analyzer, FieldSpec portable spectroradiometer and the LabSpec lab analyzer lines of instrumentation to support STS's mission to become a 'one-stop shop' for material analysis. STS's knowledge of the local industry will be essential as they market ASD instruments and solutions to industrial and mining companies throughout the region, which includes Hong Kong and Macao.

"We chose to partner with STS because of their knowledge of both the international and regional mining landscapes, and their energetic dedication to superior customer support," said Michael Lands, vice president of sales and marketing, NIR. "We're pleased to welcome STS to our network of resellers and we're excited to be expanding our market share in China."

STS executes a strong marketing and branding plan for each of the products they support. ASD's instrumentation will provide expanded capabilities for local geologists:

TerraSpec mineral analyzers
Quick, portable and non-destructive mineral analysis in the field or the lab

FieldSpec portable spectroradiometers
The best spectral resolution available in a portable, ruggedized spectroradiometer, ideal for a wide range of applications

LabSpec lab analyzers
Rapid, non-destructive materials analysis for qualitative and quantitative applications

"ASD is well-known as the industry leader in analytical instrumentation," said David Wang, deputy general manager at STS. "We are confident that the company's instruments will quickly become a favorite among our industrial and mining customers."

To learn more about STS Technology, please visit or about ASD, please visit ASD is now part of PANalytical.

About ASD
Established in 1990 in Boulder, ASD Inc., a PANalytical company, is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers unparalleled in providing laboratory-grade results in the field or on-site are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and pulp and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD's collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world.

About PANalytical
PANalytical is one of the world's leading suppliers of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence spectrometry (XRF). The materials characterization equipment is used for scientific research and development, industrial process control applications and semiconductor metrology. PANalytical offers a variety of analysis techniques, including optical emission spectrometry (OBLF GmbH, Germany), pulsed fast thermal neutron activation (Sodern, France) and near-infrared (ASD Inc., United States). Together with XRD and XRF, PANalytical is able to provide customers with tailor-made analytical solutions for the characterization of a wide range of products such as cement, metals, nanomaterials, polymers and many more. PANalytical's headquarters are in Almelo, the Netherlands. Visit for more information about the company's activities.

PANalytical is part of Spectris plc, the productivity-enhancing instrumentation and controls company.

About STS Instrument Co., Ltd.
Beijing STS Instrument Co., Ltd. is the largest and most energetic company that specializes in introducing new products to mining and geology industries. STS has become the exclusive agent and partner of many world-leading instruments in China.

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Metzger Associates

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