NAPLES, FL, October 17, 2008
/24-7PressRelease/ -- ASM International, the Materials Information Society, is partnering with MediaBrains, a leader in b-to-b online directory advertising, to build and manage the Online Industry Directories for its title Advanced Materials & Processes.
The partnership represents MediaBrains' second partnership with an industry trade association.
"MediaBrains will help ASM to achieve its goal of providing reliable and accurate information to professionals in the materials and manufacturing community, while also creating a new revenue stream for the Society," says Gina Paddock, Vice President of Sales for MediaBrains. "Trade associations are a perfect fit for our business model. Moving forward, we expect to see continued interest from trade organizations."
An Industry Directory is a comprehensive list of vendors, organized by categories of products and services. Advertisers can purchase Featured Listings, which get maximum exposure because they appear on page one of the Directory, before the alphabetical list.
"This partnership enables us to put an Online Directory Solution in place quickly," says
Steve Weiss, Director of Education, Events and Publishing at ASM. "At the same time, our management team can focus on our core initiatives, knowing the Directory is being managed effectively."
Visit the Industry Directory at http://www.ampdirectory.com.
About MediaBrains
MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 866.627.2467 or visit http://www.mediabrains.com.
About ASM
Founded in 1913, ASM International is the society for "Everything Material," comprised of 38,000 metals and materials professionals worldwide. ASM has five Affiliate Societies: ASM Heat Treating Society (HTS), ASM Thermal Spray Society (TSS), Electronic Devices Failure Analysis Society (EDFAS), International Metallographic Society (IMS) and International Organization on Shape Memory and Superelastic Technologies (SMST). For more information, call 440.338.5151 or visit http://www.asmcommunity.asminternational.org.
For more information, please contact Marlo Sollitto at 239-354-1819.
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