Associated Asset Management Announces Marketing Campaign Wins National "Award of Excellence"

    TEMPE, AZ, May 29, 2013 /24-7PressRelease/ -- Associated Asset Management (AAM), LLC, a nationally recognized leader in community association management and accounting services for clients throughout the United States, announced its marketing campaign won a national B2 Award of Excellence from the Business Marketing Association (BMA) for 2013. KEO Marketing, the agency of record for AAM, submitted the winning entry.

According to the BMA, the B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. They honor business marketing professionals who successfully balance style with measurable results in their campaigns.

Titled "Repositioning a Company and an Industry: Expect More," the campaign involved depicting AAM as different from other companies in the industry, expanding the AAM brand and driving more leads. In addition, AAM and agency KEO Marketing developed a messaging platform and websites that better conveyed AAM's value proposition to its stakeholders.

"We're very excited to receive this impressive award," said Susan Williams, VP of Business Development and Marketing. "Our marketing team's hard work, expertise and professionalism were evidenced by the resoundingly positive reaction to the new messaging, value proposition, websites and go-to-market strategy they developed. Stakeholders on all sides, including customers, prospects, employees, investors and communities in general, have commented about AAM's dramatically different approach."

"We couldn't be more honored to win such a prestigious national award for our work with AAM," said Sheila Kloefkorn, president, KEO Marketing. "By staying focused on the campaign's goals, our team was able to ensure we delivered the results AAM expected.

"Leads have tripled in the first three months since the launch of the campaign and two websites," continued Kloefkorn. "Press mentions are up more than 3000 percent. And, customers are engaged and feeling great about AAM's involvement in their communities."

An awards ceremony will be held on Thursday, May 30, 2013 at the Sheraton Chicago Ballroom in Chicago, Illinois.

ABOUT AAM
AAM works with many of the largest homebuilding and community development companies in the United States such as Del Webb/Pulte, Shea Homes and Meritage Homes. Founded in 1990, AAM employs 370 people and manages more than 440 homeowners associations in the United States. Seventy-five percent of AAM clients have been with the company for three or more years. In addition, the company still serves its very first client. AAM's entire staff of accountants has college degrees in business and 86 percent of the company's managers have specialized training, such as AACM or CAI designations. AAM is a member of the Alliance Management Network, an invitation-only coalition of HOA management professionals dedicated to furthering industry professionalism, as well as a number of other HOA management services-related groups. Committed to giving back to the community, in 2012 the company logged 3,800 volunteer hours and contributed $42,000 in corporate donations. AAM is dedicated to delivering total peace of mind to the boards of directors and homeowners in the communities it manages. For more information, visit the company's website at http://www.associatedasset.com/.

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